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Kommo

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Sales & CRM · www.kommo.com

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Overview

Kommo (formerly amoCRM) is a cloud CRM that centralizes leads and multi-channel conversations — WhatsApp, Instagram, Telegram, email — into one visual pipeline with built-in no-code automation (Salesbot), aimed at small and mid-size sales teams.

The problem Kommo solves

Kommo solves the problem of fragmented multi-channel customer conversations for small and mid-size sales teams by unifying WhatsApp, Instagram, Telegram, and email into a single pipeline-driven inbox with no-code automation, cutting onboarding time and manual lead-handling work. It fits teams that sell over messaging channels rather than phone/email alone, but buyers should expect a learning curve on advanced automation and should not count on fast, high-touch support.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $15 per user/month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include WhatsApp Business, Instagram, Facebook Messenger, Telegram, Zapier, Make. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/25/2026; pricing and features can change.

How to evaluate Kommo

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Small and mid-size sales teams that sell primarily through WhatsApp, Instagram, or other messaging channels, Teams wanting a quick-to-learn CRM that unifies pipeline management and conversations without heavy IT setup, Budget-conscious SMBs that want built-in no-code automation (Salesbot) without enterprise CRM pricing. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Kommo complete the critical workflow without manual work outside the product?
  • Do the recorded connections (WhatsApp Business, Instagram, Facebook Messenger, Telegram) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/25/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Small and mid-size sales teams that sell primarily through WhatsApp, Instagram, or other messaging channels
  • Teams wanting a quick-to-learn CRM that unifies pipeline management and conversations without heavy IT setup
  • Budget-conscious SMBs that want built-in no-code automation (Salesbot) without enterprise CRM pricing

Not a fit if

  • Enterprises needing deep, highly customizable reporting and analytics out of the box
  • Teams that require consistently fast, high-touch vendor support for technical issues

Why it’s listed

  • Genuine multi-channel messaging integration — WhatsApp, Instagram, and Telegram folded directly into the sales pipeline, confirmed on Kommo’s own integrations page.
  • Capterra rates it 4.4/5 across 248 reviews, with reviewers consistently citing ease of onboarding for non-technical sales teams.

Pricing

Base

$15 per user/month (billed 6-monthly)

Entry plan for small teams

  • Sales pipelines and unified inbox
  • AI reply and task suggestions
  • 2,500 leads per user
  • 1 WhatsApp number and 1 Instagram account

Advanced

$25 per user/month (billed 6-monthly)

Most popular plan, adds automation and broadcasting

  • All Base features
  • Automation tools and broadcast messaging
  • Up to 3 AI agents
  • 5,000 leads per user
  • 3 WhatsApp numbers and 3 Instagram accounts

Pro

$45 per user/month (billed 6-monthly)

For larger teams needing scheduling and ROI tracking

  • All Advanced features
  • Booking, scheduling, audience activation
  • Up to 50 AI agents
  • Unlimited leads and channels
  • Campaign ROI tracking

Enterprise

Custom pricing

Custom pricing for large organizations

  • All Pro features
  • Single sign-on (SSO)
  • Enterprise-grade security controls
  • Dedicated account manager and priority support

Features

Custom objectsCustom fields and ‘Lists’ exist for leads/contacts/companies, but there is no fully generic custom-object model like Salesforce/HubSpot enterprise tiers.
Workflow automationVisual Digital Pipeline automation builder plus no-code Salesbot for triggers on stage changes, task assignment, and messaging scenarios.
AI featuresAI reply/task suggestions included from the Base plan; Advanced/Pro add up to 3 and up to 50 AI agents respectively.
Native callingCalling is delivered via third-party integrations (Twilio, RingCentral, JustCall, CloudTalk, Zadarma, etc.) rather than a first-party built-in dialer.
Public APIOpen REST API and webhooks documented at developers.kommo.com for custom integrations.
Email & calendar syncGmail/Outlook email sync and Google Calendar/Cal.com integrations are listed on the integrations page.
Reporting & dashboardsBuilt-in sales reports and revenue tracking exist, but reviewers describe reporting depth as limited, often requiring export to spreadsheets.
Mobile appiOS and Android apps are available; reviewers note the mobile app is less complete/stable than the desktop version.
Lead scoringAI qualifies and prioritizes leads via reply suggestions, but there is no dedicated configurable lead-scoring model described on lower tiers.
Sales forecastingPro plan advertises campaign ROI tracking and revenue reporting, but this is basic compared to dedicated forecasting tools.

Integrations

WhatsApp BusinessInstagramFacebook MessengerTelegramZapierMakeMailchimpStripePayPalShopifyWooCommerceSlackZoomGoogle CalendarGmailCalendly

Pros & cons

Pros

  • Intuitive, easy-to-learn interface that lowers onboarding time for non-technical sales reps
  • Strong multi-channel messaging integration (WhatsApp, Instagram, Telegram) unified into one inbox tied to the pipeline
  • No-code Salesbot and automation builder cut down repetitive manual lead-handling tasks
  • Competitive entry pricing for SMBs starting at $15/user/month

Cons

  • Customer support is frequently described as slow, with long wait times and difficulty resolving complex tickets
  • Advanced automation, custom workflows, and integration setup have a steep learning curve
  • Reporting/analytics are comparatively shallow, often requiring data export to spreadsheets for deeper analysis
  • Mobile app is reported as less complete and stable than the desktop experience

What we found

4.4/5
248 reviews aggregatedLast checked 2026-07-25

4.4/5 on Capterra (248 reviews), consistent with Software Advice’s aggregation of the same review pool; G2 reviews trend positive-to-mixed on a much smaller sample. Praised for ease of use and messaging-channel integration; most-cited complaint is slow/inconsistent customer support.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

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