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folk

Sales & CRM · www.folk.app

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Overview

folk is a lightweight, relationship-focused CRM built for founders, agencies, startups, and partnership teams. Its LinkedIn Chrome extension (folkX) lets users capture and 1-click enrich contacts without leaving the platform, and it syncs email, calendar, and WhatsApp into a single, spreadsheet-like workspace. AI assistants and "Magic Fields" automate enrichment, lead scoring, and follow-up busywork on top of the core contact/pipeline layer.

The problem folk solves

Founders and small agencies running relationship- or network-based sales often find traditional CRMs too heavy to set up and maintain with no dedicated admin. folk addresses this with a lightweight, spreadsheet-like interface that captures leads straight from LinkedIn via a Chrome extension and auto-enriches them, letting a small team get a working CRM running in under an hour. Teams that need advanced native calling, deep forecasting, or high-volume enrichment quickly hit the limits of its capped, credit-based model instead.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $30 per seat/month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include LinkedIn (folkX Chrome extension), Sales Navigator, Gmail, Outlook, Google Calendar, WhatsApp. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/25/2026; pricing and features can change.

How to evaluate folk

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Founders, solopreneurs, and small agencies doing relationship- or network-based sales who want a CRM running the same day., Teams that want to capture and enrich leads directly from LinkedIn via a Chrome extension without separate enrichment tools., Small teams that prefer a flexible, spreadsheet-like interface over a heavily configured, traditional CRM.. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can folk complete the critical workflow without manual work outside the product?
  • Do the recorded connections (LinkedIn (folkX Chrome extension), Sales Navigator, Gmail, Outlook) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/25/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Founders, solopreneurs, and small agencies doing relationship- or network-based sales who want a CRM running the same day.
  • Teams that want to capture and enrich leads directly from LinkedIn via a Chrome extension without separate enrichment tools.
  • Small teams that prefer a flexible, spreadsheet-like interface over a heavily configured, traditional CRM.

Not a fit if

  • Sales orgs that need a mature native mobile app, native calling/dialer, or deep built-in forecasting out of the box.
  • Teams whose enrichment, AI-field, or messaging volume will regularly exceed the monthly credit caps on lower tiers (e.g., 500 enrichments/month on Standard).

Pricing

Standard

$30 per seat/month

Entry tier with pipeline management, contact enrichment, AI assistants, and the LinkedIn Chrome extension.

  • Pipeline management & email campaigns
  • Contact enrichment (500/month)
  • AI assistants & Magic Fields (2,000 AI fields/month)
  • LinkedIn Chrome extension
  • Email/calendar/WhatsApp sync
  • 5,000+ integrations

Premium

$60 per seat/month

Adds custom objects/deals, email sequences, dashboards, and API access with higher usage limits.

  • Custom objects & deals
  • Email sequences
  • Dashboards & workspace roles
  • API access
  • 1,000 enrichments/month, 5,000 AI fields/month
  • Full interaction history, 3 custom domains

Enterprise

$100 per seat/month

Custom usage limits, security controls, and dedicated support for larger organizations.

  • Custom enrichment/message/AI-field limits
  • Security controls & group-level permissions
  • Dedicated account manager
  • 1:1 onboarding sessions
  • Custom integrations
  • Priority support

Features

Custom objectsPremium tier and above only ("Custom objects & deals")
Workflow automationAI assistants/Magic Fields automate enrichment and follow-ups; deeper automation via Zapier/Make
AI featuresMagic Fields, AI assistants, AI-based 0-100 lead scoring
Native callingNo built-in dialer; calling tools (e.g., Aircall, Kaspr) connect only via integrations/Zapier
Public APIfolk API exists but is gated to the Premium tier and above
Email & calendar syncGmail, Outlook, and Google Calendar sync included from the Standard tier
Reporting & dashboardsDashboards ship on Premium+; reviewers note reporting/forecasting depth is limited versus full CRMs
Mobile app"Contacts by folk CRM" app now live; its earlier absence was the top-cited review complaint
Lead scoringDelivered via AI Magic Fields (0-100 score) rather than a dedicated native scoring engine
Sales forecastingNo dedicated weighted-probability forecasting tool; cited as a gap versus full CRMs in reviews

Integrations

LinkedIn (folkX Chrome extension)Sales NavigatorGmailOutlookGoogle CalendarWhatsAppZapierMakeClearbitApolloCalendlySlackMailchimpPandaDocWebflow

Security & compliance

SOC 2 Type IGDPR compliantGoogle CASA (Cloud Application Security Assessment)

Pros & cons

Pros

  • Ease of use and fast setup — reviewers repeatedly describe going from signup to a working CRM in under an hour.
  • LinkedIn Chrome extension and 1-click contact enrichment are the most cited standout features.
  • Responsive, high-quality customer support noted across G2 and Capterra reviews.
  • Affordable relative to heavier CRMs like Salesforce or HubSpot, per multiple reviewers.

Cons

  • Missing native mobile app was historically the most-cited gap in G2/Capterra reviews (folk has since released a "Contacts by folk" mobile app).
  • Enrichment, AI-field, and messaging usage are capped by monthly credits (e.g., 500 enrichments/month on Standard), which reviewers say run out quickly.
  • Lacks advanced native sales features like deep pipeline forecasting/reporting and a native calling dialer out of the box.
  • Custom objects, deals, dashboards, and API access are locked behind the pricier Premium tier.

What we found

4.5/5
323 reviews aggregated

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

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