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Side-by-side record

Fathom vs. folk

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

Fathom starts at $15 per seat, versus folk at $30. Fathom carries the higher aggregate rating (5.0/5 vs 4.5/5).

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
folkfrom $30 per seat/month
Audyense Score76AS*Strong71ASStrong
PositioningFree AI notetaker for Zoom, Teams, and Google MeetThe CRM that works for you
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Team$15
  • Standard$30
  • Premium$60
  • Enterprise$100
Custom objects—PartialPremium tier and above only ("Custom objects & deals")
Workflow automation—YesAI assistants/Magic Fields automate enrichment and follow-ups; deeper automation via Zapier/Make
AI features—YesMagic Fields, AI assistants, AI-based 0-100 lead scoring
Native calling—NoNo built-in dialer; calling tools (e.g., Aircall, Kaspr) connect only via integrations/Zapier
Public API—Partialfolk API exists but is gated to the Premium tier and above
Email & calendar sync—YesGmail, Outlook, and Google Calendar sync included from the Standard tier
Reporting & dashboards—PartialDashboards ship on Premium+; reviewers note reporting/forecasting depth is limited versus full CRMs
Mobile app—Partial"Contacts by folk CRM" app now live; its earlier absence was the top-cited review complaint
Lead scoring—PartialDelivered via AI Magic Fields (0-100 score) rather than a dedicated native scoring engine
Sales forecasting—NoNo dedicated weighted-probability forecasting tool; cited as a gap versus full CRMs in reviews
Integrations verified—28+
Aggregate rating5.0 · 6.9k reviews4.5 · 323 reviews
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
LinkedIn (folkX Chrome extension)Sales NavigatorGmailOutlookGoogle CalendarWhatsApp+9 more
Security & compliance
SOC 2 Type IIGDPRHIPAA
SOC 2 Type IGDPR compliantGoogle CASA (Cloud Application Security Assessment)
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Ease of use and fast setup — reviewers repeatedly describe going from signup to a working CRM in under an hour.
  • LinkedIn Chrome extension and 1-click contact enrichment are the most cited standout features.
  • Responsive, high-quality customer support noted across G2 and Capterra reviews.
  • Affordable relative to heavier CRMs like Salesforce or HubSpot, per multiple reviewers.
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Missing native mobile app was historically the most-cited gap in G2/Capterra reviews (folk has since released a "Contacts by folk" mobile app).
  • Enrichment, AI-field, and messaging usage are capped by monthly credits (e.g., 500 enrichments/month on Standard), which reviewers say run out quickly.
  • Lacks advanced native sales features like deep pipeline forecasting/reporting and a native calling dialer out of the box.
  • Custom objects, deals, dashboards, and API access are locked behind the pricier Premium tier.
Visit Fathom ↗Visit folk ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Fathom

Fathom is an AI meeting notetaker that records, transcribes, and summarizes calls across Zoom, Google Meet, and Microsoft Teams, with searchable call history, AI-generated action items, and coaching scorecards on higher tiers.

A particularly good fit for: Individuals and teams wanting a strong free-forever meeting notetaker

May be a poor fit if: Teams needing deep sales conversation analytics beyond notetaking

folk

folk is a lightweight, relationship-focused CRM built for founders, agencies, startups, and partnership teams. Its LinkedIn Chrome extension (folkX) lets users capture and 1-click enrich contacts without leaving the platform, and it syncs email, calendar, and WhatsApp into a single, spreadsheet-like workspace. AI assistants and "Magic Fields" automate enrichment, lead scoring, and follow-up busywork on top of the core contact/pipeline layer.

A particularly good fit for: Founders, solopreneurs, and small agencies doing relationship- or network-based sales who want a CRM running the same day. Teams that want to capture and enrich leads directly from LinkedIn via a Chrome extension without separate enrichment tools. Small teams that prefer a flexible, spreadsheet-like interface over a heavily configured, traditional CRM.

May be a poor fit if: Sales orgs that need a mature native mobile app, native calling/dialer, or deep built-in forecasting out of the box. Teams whose enrichment, AI-field, or messaging volume will regularly exceed the monthly credit caps on lower tiers (e.g., 500 enrichments/month on Standard).

Pricing and plan structure

Fathom: Published starting price $15 per user/month, billed annually (Team plan, 2+ users)

  • Team$15 per user/month

folk: Published starting price $30 per seat/month

  • Standard$30 per seat/month
  • Premium$60 per seat/month
  • Enterprise$100 per seat/month

Capabilities worth validating

  • Fathom: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Zoom, Microsoft Teams, Google Meet, Slack.
  • folk: Custom objects, Workflow automation, AI features, Public API, Email & calendar sync Integrations include LinkedIn (folkX Chrome extension), Sales Navigator, Gmail, Outlook.

Questions to answer before switching

  • Does Fathom's selected plan include the features and limits we need?
  • Does folk's selected plan include the features and limits we need?
  • Does the exact integration path for Zoom, Microsoft Teams, Google Meet support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Zoom, Microsoft Teams, Google Meet: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-05. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Fathom product site, G2, Capterra; folk product site, G2, Capterra