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Side-by-side record

folk vs. Starnus

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

folk starts at $30 per seat, versus Starnus at $50. Starnus carries the higher aggregate rating (5.0/5 vs 4.5/5).

Full comparison

folkfrom $30 per seat/month
Starnusfrom $50 EUR per month (Pro)
Audyense Score71ASStrong44AS*Low
PositioningThe CRM that works for youAI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierNoNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Standard$30
  • Premium$60
  • Enterprise$100
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Custom objectsPartialPremium tier and above only ("Custom objects & deals")—
Workflow automationYesAI assistants/Magic Fields automate enrichment and follow-ups; deeper automation via Zapier/Make—
AI featuresYesMagic Fields, AI assistants, AI-based 0-100 lead scoring—
Native callingNoNo built-in dialer; calling tools (e.g., Aircall, Kaspr) connect only via integrations/Zapier—
Public APIPartialfolk API exists but is gated to the Premium tier and above—
Email & calendar syncYesGmail, Outlook, and Google Calendar sync included from the Standard tier—
Reporting & dashboardsPartialDashboards ship on Premium+; reviewers note reporting/forecasting depth is limited versus full CRMs—
Mobile appPartial"Contacts by folk CRM" app now live; its earlier absence was the top-cited review complaint—
Lead scoringPartialDelivered via AI Magic Fields (0-100 score) rather than a dedicated native scoring engine—
Sales forecastingNoNo dedicated weighted-probability forecasting tool; cited as a gap versus full CRMs in reviews—
Integrations verified28+—
Aggregate rating4.5 · 323 reviews5.0 · 2 reviews
Integrations
LinkedIn (folkX Chrome extension)Sales NavigatorGmailOutlookGoogle CalendarWhatsApp+9 more
SmartleadUnipileHubSpotPerplexity
Security & compliance
SOC 2 Type IGDPR compliantGoogle CASA (Cloud Application Security Assessment)
—
Pros
  • Ease of use and fast setup — reviewers repeatedly describe going from signup to a working CRM in under an hour.
  • LinkedIn Chrome extension and 1-click contact enrichment are the most cited standout features.
  • Responsive, high-quality customer support noted across G2 and Capterra reviews.
  • Affordable relative to heavier CRMs like Salesforce or HubSpot, per multiple reviewers.
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Missing native mobile app was historically the most-cited gap in G2/Capterra reviews (folk has since released a "Contacts by folk" mobile app).
  • Enrichment, AI-field, and messaging usage are capped by monthly credits (e.g., 500 enrichments/month on Standard), which reviewers say run out quickly.
  • Lacks advanced native sales features like deep pipeline forecasting/reporting and a native calling dialer out of the box.
  • Custom objects, deals, dashboards, and API access are locked behind the pricier Premium tier.
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit folk ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

folk

folk is a lightweight, relationship-focused CRM built for founders, agencies, startups, and partnership teams. Its LinkedIn Chrome extension (folkX) lets users capture and 1-click enrich contacts without leaving the platform, and it syncs email, calendar, and WhatsApp into a single, spreadsheet-like workspace. AI assistants and "Magic Fields" automate enrichment, lead scoring, and follow-up busywork on top of the core contact/pipeline layer.

A particularly good fit for: Founders, solopreneurs, and small agencies doing relationship- or network-based sales who want a CRM running the same day. Teams that want to capture and enrich leads directly from LinkedIn via a Chrome extension without separate enrichment tools. Small teams that prefer a flexible, spreadsheet-like interface over a heavily configured, traditional CRM.

May be a poor fit if: Sales orgs that need a mature native mobile app, native calling/dialer, or deep built-in forecasting out of the box. Teams whose enrichment, AI-field, or messaging volume will regularly exceed the monthly credit caps on lower tiers (e.g., 500 enrichments/month on Standard).

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

folk: Published starting price $30 per seat/month

  • Standard$30 per seat/month
  • Premium$60 per seat/month
  • Enterprise$100 per seat/month

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • folk: Custom objects, Workflow automation, AI features, Public API, Email & calendar sync Integrations include LinkedIn (folkX Chrome extension), Sales Navigator, Gmail, Outlook.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does folk's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for LinkedIn (folkX Chrome extension), Sales Navigator, Gmail support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through LinkedIn (folkX Chrome extension), Sales Navigator, Gmail: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-05. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: folk product site, G2, Capterra; Starnus product site, Product Hunt, Starnus