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Practical guides to buying signals, ideal customer profiles, first messages and founder-led sales, plus how Audyense does each step for you.
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Prospecting basics
B2B lead generation: 9 strategies that work for small teams, and how to pick two
Nine B2B lead generation strategies compared by cost, speed and fit, how to pick the two that suit a small team, and how to tell a real lead from a name.
October 12, 2026 · 5 min read
Sales prospecting: what it is, a 6-step process and 8 techniques that work in B2B
What sales prospecting is, a six-step B2B process from ICP to follow-up, eight techniques compared, how to build a prospecting list, and what to measure.
October 12, 2026 · 5 min read
Buying signals
Hiring signals for sales: how to find companies hiring for the problem you solve
A job posting is a company saying it has a problem and the budget to fix it. How to find the right postings, check them, and turn one into a first message.
October 12, 2026 · 6 min read
Buying signals in B2B sales: 20 examples and what to do with each
Twenty buying signals you can see from outside a company, grouped by type, with how fresh each one needs to be and a first line you can adapt.
October 12, 2026 · 6 min read
Signal-based selling: a practical guide for small teams
Signal-based selling means contacting a company when something just happened that gives it a reason to buy. How to run it weekly without paying for intent data.
October 12, 2026 · 5 min read
Sales trigger events: 15 examples with an opening line for each
Fifteen trigger events that give a B2B buyer a reason to talk now, each with where to spot it and an opening line you can adapt in a minute.
October 12, 2026 · 4 min read
Buyer intent data vs public buying signals: what a small team can actually use
What buyer intent data is, where it comes from, what it costs and where it falls short, and the public, dated signals a small B2B team can use instead.
October 12, 2026 · 4 min read
Ideal customer profile
Ideal customer profile (ICP): a B2B template with 3 filled-in examples
A copyable B2B ideal customer profile template with every field explained, three filled-in examples, and a five-minute test to check yours is narrow enough.
October 12, 2026 · 5 min read
ICP vs buyer persona: what's the difference, and which do you need first?
An ICP picks the companies; a buyer persona picks the person inside them. How the two differ, a side-by-side example, and why outbound needs the ICP first.
October 12, 2026 · 3 min read
First customers
How to get your first 10 B2B customers when you're the only salesperson
A step-by-step plan for founders selling B2B software alone: narrow the target, find companies with a reason to buy now, send 10 good messages a day.
October 12, 2026 · 5 min read
Founder-led sales: a 30-minute daily outbound routine
Founder-led sales means the founder does the selling until it can be handed over. A daily 30-minute outbound routine that fits around building the product.
October 12, 2026 · 4 min read
Outreach
LinkedIn connection request messages: 15 examples under the character limit
Fifteen LinkedIn connection notes for B2B outreach, each with its exact character count, plus the 200 and 300 character limits and what gets a note accepted.
October 12, 2026 · 5 min read
Cold email templates: 12 B2B examples built on a real reason to write
Twelve B2B cold email templates, each built on a real reason to write, like a hire, a new leader or a funding round. With subject lines and follow-ups.
October 12, 2026 · 6 min read
Multichannel outreach: email, LinkedIn and WhatsApp in one sequence
How to combine email, LinkedIn and WhatsApp in one B2B outreach sequence: which channel goes first for which buyer, how to space them, and when to stop.
October 12, 2026 · 4 min read
WhatsApp for B2B outreach: when it works and how not to be a nuisance
When WhatsApp is the right channel for B2B sales, when it isn't, the rules to respect, and short message examples for warm contacts and follow-ups.
October 12, 2026 · 4 min read
Cold email deliverability for small teams sending from their own inbox
How to keep cold emails out of spam when you send from your own Gmail or Outlook: authentication, daily limits, warming up, bounces, unsubscribes and tracking.
October 12, 2026 · 4 min read
Scoring and research
Prospect research: what to check before you message someone
A five-minute prospect research checklist for B2B outreach: does the company fit, is there a reason now, is this the right person, and are they still there.
October 12, 2026 · 3 min read
Lead scoring explained: models, a worked B2B example and the mistakes to avoid
Points-based, predictive and fit-plus-intent lead scoring compared, a worked 100-point B2B example you can copy, and the mistakes that make scores useless.
October 12, 2026 · 4 min read
AI prospecting
AI SDR: what it is, what AI SDR agents do well, and whether a small team needs one
An AI SDR is software that does parts of a sales development rep's job. What it does well, where it goes wrong, and what a small team should keep doing itself.
October 12, 2026 · 3 min read
AI lead generation: how AI prospecting works, from a website to a ranked list of buyers
What an AI prospecting tool does between your website and a list of buyers: the steps, the checks, where it goes wrong, and what you should still decide.
October 12, 2026 · 4 min read
How it works
How Audyense works: from your product to a first conversation
The steps behind Audyense, product profile, ideal customer, prospects, emails and conversations, what each one produces, and what each plan includes.
September 30, 2026 · 7 min read
How the Audyense priority score works, and what it does not claim
Every prospect gets a score out of 100. Here is exactly what it is made of, why it is points rather than a prediction, and how to use it.
September 30, 2026 · 4 min read
Finding where your buyers already are: how the audience profile is built
Why Audyense keeps ideal customer profiles narrow, how it finds the communities your buyers follow, and why every name is checked before you see it.
September 16, 2026 · 6 min read
Getting the most from it
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