How Audyense works: from your product to a first conversation

Audyense exists to answer one question for a small software company: who should we be talking to this week, and what do we say first? It gets there in four steps. It learns your product, turns that into an ideal customer profile you control, finds real people who match and ranks them, and helps you write the first message. You stay in charge of every step, and nothing is ever sent without your approval.

1. Your product, understood

Under Sources you add what describes your product: your homepage, pricing page, docs, a one-pager or a deck. Audyense reads exactly those, nothing else, and builds a product profile: what you sell, the problem it solves, who buys it, and their pains and buying triggers. Everything in it is editable, and anything your sources do not say is left empty rather than guessed.

2. An ideal customer profile you control

The profile comes with a first ICP expressed as search filters: job titles, seniority, industries, company size, location and technologies. Edit it until a stranger could look at a company and say yes or no in seconds. Every save is kept as a version, so earlier prospects always show the ICP that found them.

3. Prospects, ranked, with the reason each one fits

"Find prospects" searches for real people who match your ICP, up to 25 at a time, starting with those showing a dated buying signal. Each one gets a priority score made of points you can read line by line (role, seniority, industry, company size, location, time in role) and a short "Why this prospect?" in plain language. Running the search again finds the next people rather than the same ones.

For the top prospects of each search, Audyense also researches the company: what it does, how your product would help it, and, when your product profile states your pricing, an estimated deal value with the reasoning behind it. Without your pricing it leaves the deal value blank rather than guess.

When someone is worth contacting, "Find email" looks up their work email and checks it will actually be delivered.

4. The first message

"Draft email" writes a short first email for one person, grounded in why they fit and in what your product actually does. It is a draft: you edit it, approve it and send it from your own email. The same goes for LinkedIn and WhatsApp: a short message or connection request, sent from your own account only when you approve it. Anyone who asks not to be contacted goes on your do-not-contact list and is never drafted to again.

Once it is sent, Audyense keeps track of what happens. Replies, bounces and accepted LinkedIn invitations are picked up automatically and move the prospect along your pipeline. If you leave tracking on, each email also shows whether it was opened and whether a link was clicked. Opens are approximate, so automated ones, like Apple Mail loading images in the background or a security scanner following links, are counted separately instead of being shown as interest.

Alongside email, Conversations finds live Reddit threads where your buyers are describing the problem you solve. Audyense never posts there; you reply as yourself when you have something useful to add.

What it costs

Every plan includes email, LinkedIn and WhatsApp. Plans differ in how many new prospects and drafts you get each month and how many people send: Starter ($99 a month) is 250 prospects, 250 drafts and one sender; Pro ($199) is 750, 1,000 and two senders; Scale ($449) is 2,000, 3,000 and three senders. Yearly billing is ten months for twelve. The free trial includes your first 25 prospects and five drafts; sending comes with a paid plan.

A useful mental model: you pay for reach, not for clicks. A search that finds nobody, or a draft that fails, doesn't count against your month.