A practical week with Audyense for a small software team

Tools like this fail in the same way: an enthusiastic first day, a dozen drafts, then silence. What works is a routine small enough to keep. This is the one we recommend for a founder or a one-person marketing team. It takes roughly two hours a week once it is running.

Before the first week: set up properly once

1. Add the sources that actually describe your product. Your homepage and pricing page are the minimum; a one-pager, your docs index or a recent deck make the understanding much sharper. Skip the blog for now.
2. Wait for the audience profile, then read it critically. If an ICP feels wrong, that usually means a source is stale or missing. Fix the source and refresh rather than editing around it.
3. Connect the two or three accounts you will actually post from. More accounts is not more reach if nobody is looking after them.
4. Run one SEO scan of your website so you have a baseline health score and a fix list to work from.

Monday: aim the week

Open Audience and choose which ICP and which two channels this week is for. Check Conversations for live threads where that ICP is asking questions right now; a thoughtful reply there is worth more than three broadcast posts. Then open Content and generate drafts for the chosen platforms only. Five or six is plenty.

Tuesday to Thursday: approve, edit, post

Review drafts in batches rather than as they arrive. Approve the ones that are right, edit the ones that are nearly right, and reject the rest with a sentence of feedback. That sentence is the most valuable thing you do all week: it changes what gets written next. Post on the days your channels are active; the rationale attached to each draft tells you who it is for and why now.

Friday: measure and fix one thing

• Look at which posts earned replies, saves or profile visits, and note which ICP and channel they were for. That is the only audience research that matters.
• Pick one issue from the SEO fix list and resolve it. The next scan verifies it and your health score moves. One fix a week compounds; ten in a weekend does not happen.
• If something about the product changed this week, re-scan the affected source so next week's drafts know.

Once a month: revisit the profile

The profile refreshes weekly on its own, but once a month read it the way a new hire would. Has a competitor appeared? Has a channel gone quiet? Is the trigger still the trigger? If your understanding of the customer has changed, add a source that captures it; the profile follows the sources.

What to expect

Weeks one and two are about calibration: drafts get noticeably better as feedback accumulates. By week four the routine should feel light, and you should have a clear view of which one channel deserves more of your time. That is the point. Audyense is not there to make you post everywhere; it is there to show you where posting is worth it.

Credits for this routine: roughly 20 to 40 a week on a single product, which fits comfortably in Starter. Rejected drafts are never charged.