A practical week with Audyense for a small software team

Outbound fails in the same way everywhere: a burst of effort, a hundred generic emails, silence, and a conclusion that outbound does not work. What works is a small, personal routine you can keep. This is the one we recommend for a founder or a one-person sales team. It takes two to three hours a week.

Before the first week: set up properly once

1. Add the sources that actually describe your product, then build your product profile and correct anything that is off.
2. Read the ICP critically. Tighten the titles and the company size until it describes the customers you would most like ten more of.

Monday: find this week's people

Run one prospect search. Read the top of the list, and mark anyone who is clearly wrong as Not a fit. Ten good people are worth more than fifty maybe-fits.

Tuesday to Thursday: start conversations

For the people worth contacting, find their work email and draft a first email. Edit each one until it sounds like you, then send it from your own email and mark them Contacted. Five thoughtful emails a day beat fifty templates. In between, check Conversations for a live thread where you can genuinely help.

Friday: measure and adjust

• Mark who replied and who booked a meeting. The Pipeline page only counts what you record, so it is only as honest as your updates.
• Look at who replied. If they share a title, a company size or a market that your ICP does not emphasise, change the ICP. Next week's search will follow it.

What to expect

By week four you should know which title and company size answer, and your ICP should be noticeably narrower than where you started. That is the point: Audyense is there to help you find the few people most likely to buy, not to help you email everyone.

The allowance for this routine: one or two searches a week (25 to 50 new prospects) and a few drafts a day, so roughly 100 to 200 prospects and drafts a month, which fits in Starter.