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Act-On

Act-On

Sales & CRM · act-on.com/?utm_source=coldiq

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Overview

Act-On is a marketing automation tool designed for busy marketers who want to drive real business results quickly. It fits in the category of agile marketing automation software, helping teams create, measure, and improve campaigns more efficiently. What makes Act-On stand out is its focus on ease of use, AI features, and a pay-for-active-contacts

The problem Act-On solves

Sales and revenue teams often struggle to turn scattered data, manual handoffs, and disconnected execution into a repeatable go-to-market workflow. Act-On is relevant because its researched profile documents act-on is a marketing automation tool designed for busy marketers who want to drive real business results quickly. The practical evaluation question is whether its stated capabilities, pricing, and integrations match the team's current motion and operating constraints.

Best for

  • recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing innovative tools an
  • SMBs, Mid-market, Enterprise teams with a defined revenue workflow
  • workflow automation
  • campaign management tools

Not a fit if

  • Teams looking for a single-purpose tool outside its documented go-to-market focus
  • Teams that need unlimited usage without plan or credit limits
  • Organizations that cannot validate vendor claims, data coverage, or implementation effort during evaluation

Why it’s listed

  • Adds a distinct sales or revenue workflow to the directory
  • Profile contains a researched description, ICP, capabilities, and pricing snapshot
  • Names concrete workflow connections including Salesforce, HubSpot, Zapier

Pricing

Free

$900 per month

free trial, and you only pay for the contacts you actively email, not your entire database

  • Email marketing automation
  • AI-powered analytics
  • Lead generation journeys
  • Predictive lead scoring
  • CRM integrations
  • Sales enablement tools
  • Lead generation
  • Email outreach

Basic

Custom pricing

basic configuration, such as connecting your accounts and adding tracking snippets, which can be done solo in minutes

  • Email marketing automation
  • AI-powered analytics
  • Lead generation journeys
  • Predictive lead scoring
  • CRM integrations
  • Sales enablement tools
  • Lead generation
  • Email outreach

Professional

Custom pricing

professional support

  • Email marketing automation
  • AI-powered analytics
  • Lead generation journeys
  • Predictive lead scoring
  • CRM integrations
  • Sales enablement tools
  • Lead generation
  • Email outreach

Premium

Custom pricing

premium support options, and account-based marketing, with pricing available via custom quote

  • Email marketing automation
  • AI-powered analytics
  • Lead generation journeys
  • Predictive lead scoring
  • CRM integrations
  • Sales enablement tools
  • Lead generation
  • Email outreach

Features

Email marketing automationDocumented in the sourced profile.
AI-powered analyticsDocumented in the sourced profile.
Lead generation journeysDocumented in the sourced profile.
Predictive lead scoringDocumented in the sourced profile.
CRM integrationsDocumented in the sourced profile.
Sales enablement toolsDocumented in the sourced profile.
Lead generationDocumented in the sourced profile.
Email outreachDocumented in the sourced profile.
Workflow automationDocumented in the sourced profile.
Marketing automationDocumented in the sourced profile.

Integrations

SalesforceHubSpotZapierMakeLinkedInFacebookInstagramAPI

Pros & cons

Pros

  • Documented capability: Email marketing automation
  • Documented capability: AI-powered analytics
  • Profile names a concrete ICP: Act-On is recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing
  • Public profile names Salesforce, HubSpot, Zapier as connected workflow surfaces

Cons

  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data

What the record shows

—/5
No reviews yet aggregated
ColdIQ profile ↗Vendor website ↗

Independent profile evidence describes act-on is a marketing automation tool designed for busy marketers who want to drive real business results quickly.

Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.

User reviews

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