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Act-On vs. Starnus

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Starnus starts at $50 per seat, versus Act-On at $900.

Full comparison

Act-Onfrom $900 per month
Starnusfrom $50 EUR per month (Pro)
Audyense Score33AS*Low44AS*Low
PositioningAct-On is a marketing automation tool designed for busy marketers who want to drive real business results quickly.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$900
  • BasicCustom pricing
  • ProfessionalCustom pricing
  • PremiumCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Email marketing automationYesDocumented in the sourced profile.—
AI-powered analyticsYesDocumented in the sourced profile.—
Lead generation journeysYesDocumented in the sourced profile.—
Predictive lead scoringYesDocumented in the sourced profile.—
CRM integrationsYesDocumented in the sourced profile.—
Sales enablement toolsYesDocumented in the sourced profile.—
Lead generationYesDocumented in the sourced profile.—
Email outreachYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Marketing automationYesDocumented in the sourced profile.—
Integrations verified8+—
Aggregate rating— · No reviews yet5.0 · 2 reviews
Integrations
SalesforceHubSpotZapierMakeLinkedInFacebook+2 more
SmartleadUnipileHubSpotPerplexity
Security & compliance——
Pros
  • Documented capability: Email marketing automation
  • Documented capability: AI-powered analytics
  • Profile names a concrete ICP: Act-On is recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing
  • Public profile names Salesforce, HubSpot, Zapier as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit Act-On ↗Visit Starnus ↗