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Act-On vs. Fathom

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Act-On at $900.

Full comparison

Act-Onfrom $900 per month
Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Audyense Score33AS*Low76AS*Strong
PositioningAct-On is a marketing automation tool designed for busy marketers who want to drive real business results quickly.Free AI notetaker for Zoom, Teams, and Google Meet
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$900
  • BasicCustom pricing
  • ProfessionalCustom pricing
  • PremiumCustom pricing
  • Team$15
Email marketing automationYesDocumented in the sourced profile.—
AI-powered analyticsYesDocumented in the sourced profile.—
Lead generation journeysYesDocumented in the sourced profile.—
Predictive lead scoringYesDocumented in the sourced profile.—
CRM integrationsYesDocumented in the sourced profile.—
Sales enablement toolsYesDocumented in the sourced profile.—
Lead generationYesDocumented in the sourced profile.—
Email outreachYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Marketing automationYesDocumented in the sourced profile.—
Integrations verified8+—
Aggregate rating— · No reviews yet5.0 · 6.9k reviews
Integrations
SalesforceHubSpotZapierMakeLinkedInFacebook+2 more
ZoomMicrosoft TeamsGoogle MeetSlack
Security & compliance—
SOC 2 Type IIGDPRHIPAA
Pros
  • Documented capability: Email marketing automation
  • Documented capability: AI-powered analytics
  • Profile names a concrete ICP: Act-On is recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing
  • Public profile names Salesforce, HubSpot, Zapier as connected workflow surfaces
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
Cons
  • Pricing and usage limits should be rechecked before purchase
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
Visit Act-On ↗Visit Fathom ↗