Wappalyzer

Overview

Wappalyzer Wappalyzer is a technology profiling and lead generation platform that identifies websites’ software stacks. It is used by sales, marketing, and RevOps teams to discover prospects, enrich B2B data, and trigger outreach workflows based on detected technologies, integrations, and firmographic insights.

The problem Wappalyzer solves

Sales and revenue teams need to replace disconnected tools and manual handoffs with a repeatable workflow that turns information into measurable pipeline or engagement. Wappalyzer is relevant because its researched profile documents wappalyzer wappalyzer is a technology profiling and lead generation platform that identifies websites’ software stacks. Buyers should still validate the vendor's current plan limits, integrations, and fit for their operating model before committing.

Best for

for sales, marketing, and RevOps teams at B2B SaaS and ecommerce companies from early-stage to mid-market. It fits outbound and growth teams building technograp
Startups, SMBs, Mid-market, Enterprise teams with a defined revenue workflow
Sales Cold email
Analytics & Infra Tracking

Not a fit if

Teams seeking a single-purpose workflow outside the product's documented focus
Teams that need unlimited usage without plan or credit limits
Organizations that cannot validate data coverage, implementation effort, or vendor claims during evaluation

Why it’s listed

Adds a distinct sales or revenue workflow to the directory
Profile includes a researched description, audience, capabilities, and pricing snapshot
Names concrete workflow connections such as Make, LinkedIn, API

Pricing

Free

Free $0 Forever What's included ✓ 50 monthly technology lookups included ✓ Access to sample lead lists ✓ Basic website technology research ✓ Single user access only Pro $250 /month What's included ✓ Single user seat incl

Technology-based prospecting filters by stack, keywords, traffic, and geography
Bulk website analysis revealing technologies, company data, and contact details
Technographic lead list generation with exportable company and contact records
CRM enrichment workflows with company and technology data synchronization
API access for automated data enrichment and custom workflow integrations
Browser extension for instant website technology lookup and account research
Website change alerts tracking technology installs, migrations, and stack updates
Market analysis of technology adoption trends and competitor stack monitoring Wappalyzer

Basic

$250 per user/month

Basic website technology research ✓ Single user access only Pro $250 /month What's included ✓ Single user seat included ✓ Two lead list technology targets ✓ 5,000 technology lookups monthly ✓ 5,000 email verifications in

Technology-based prospecting filters by stack, keywords, traffic, and geography
Bulk website analysis revealing technologies, company data, and contact details
Technographic lead list generation with exportable company and contact records
CRM enrichment workflows with company and technology data synchronization
API access for automated data enrichment and custom workflow integrations
Browser extension for instant website technology lookup and account research
Website change alerts tracking technology installs, migrations, and stack updates
Market analysis of technology adoption trends and competitor stack monitoring Wappalyzer

Business

$450 per user/month

Business $450 /month What's included ✓ Five user seats included ✓ Unlimited technology targeting filters ✓ 20,000 technology lookups monthly ✓ 20,000 email verifications included ✓ CRM enrichment and API access What are

Technology-based prospecting filters by stack, keywords, traffic, and geography
Bulk website analysis revealing technologies, company data, and contact details
Technographic lead list generation with exportable company and contact records
CRM enrichment workflows with company and technology data synchronization
API access for automated data enrichment and custom workflow integrations
Browser extension for instant website technology lookup and account research
Website change alerts tracking technology installs, migrations, and stack updates
Market analysis of technology adoption trends and competitor stack monitoring Wappalyzer

Pro

$250 per user/month

Pro $250 /month What's included ✓ Single user seat included ✓ Two lead list technology targets ✓ 5,000 technology lookups monthly ✓ 5,000 email verifications included ✓ API credits for automation workflows ✦ Popular Busi

Technology-based prospecting filters by stack, keywords, traffic, and geography
Bulk website analysis revealing technologies, company data, and contact details
Technographic lead list generation with exportable company and contact records
CRM enrichment workflows with company and technology data synchronization
API access for automated data enrichment and custom workflow integrations
Browser extension for instant website technology lookup and account research
Website change alerts tracking technology installs, migrations, and stack updates
Market analysis of technology adoption trends and competitor stack monitoring Wappalyzer

Features

Technology-based prospecting filters by stack, keywords, traffic, and geographyDocumented in the sourced profile.

Bulk website analysis revealing technologies, company data, and contact detailsDocumented in the sourced profile.

Technographic lead list generation with exportable company and contact recordsDocumented in the sourced profile.

CRM enrichment workflows with company and technology data synchronizationDocumented in the sourced profile.

API access for automated data enrichment and custom workflow integrationsDocumented in the sourced profile.

Browser extension for instant website technology lookup and account researchDocumented in the sourced profile.

Website change alerts tracking technology installs, migrations, and stack updatesDocumented in the sourced profile.

Market analysis of technology adoption trends and competitor stack monitoring WappalyzerDocumented in the sourced profile.

Workflow automationDocumented in the sourced profile.

Data enrichmentDocumented in the sourced profile.

Integrations

MakeLinkedInAPIChrome extension

Pros & cons

Pros

Documented capability: Technology-based prospecting filters by stack, keywords, traffic, and geography
Documented capability: Bulk website analysis revealing technologies, company data, and contact details
Explicit audience guidance: Wappalyzer is for sales, marketing, and RevOps teams at B2B SaaS and ecommerce companies from early-stage to mid-market. It fits outbound and growth t
Names workflow connections including Make, LinkedIn, API

Cons

Pricing and usage limits should be rechecked before purchase
Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience
Named integrations should be checked against the exact plan
Reported outcomes and vendor claims should be validated with the buyer's own data

What the record shows

—_/5

No reviews yet aggregated

PulsRev profile ↗Vendor website ↗

Independent profile evidence describes wappalyzer wappalyzer is a technology profiling and lead generation platform that identifies websites’ software stacks.

Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.

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