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Propensity

Propensity

Sales & CRM · propensity.com/?utm_source=coldiq

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Overview

Propensity is an account-based marketing (ABM) platform designed to help B2B teams run targeted campaigns with contact-level accuracy. It stands out by delivering detailed visibility on who interacts with your brand, linking every interaction to real buyers and revenue. Users appreciate its ability to reduce wasted ad spend through precise targeting and its real-time tracking of buyer behavior. The tool shines when you need to launch omnichannel ABM campaigns that reach decision-makers, prioritize accounts based on fit and intent, and generate high-quality leads fast. Results appear quickly—often within days—not months—making it ideal for teams wanting fast, predictable revenue growth. Propensity excels at building audiences based on industry, role, behavior, and tech stack. Propensity integrates seamlessly with key CRM systems like Salesforce and HubSpot, syncing buyer signals directly to your sales and revenue operations teams. It also supports ad platforms such as LinkedIn and Facebook for unified campaign management. However, Propensity is not designed for B2C marketing or companies looking for broad, low-intent lead generation. It focuses strictly on precise, high-intent B2B contact engagement.

The problem Propensity solves

Sales and revenue teams often struggle to turn scattered data, manual handoffs, and disconnected execution into a repeatable go-to-market workflow. Propensity is relevant because its researched profile documents propensity is an account-based marketing (abm) platform designed to help b2b teams run targeted campaigns with contact-level accuracy. The practical evaluation question is whether its stated capabilities, pricing, and integrations match the team's current motion and operating constraints.

Best for

  • recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based marketing campaigns with real-time buyer signals and conta
  • Startups, Mid-market teams with a defined revenue workflow
  • data attribution
  • ai icp analysis

Not a fit if

  • Teams looking for a single-purpose tool outside its documented go-to-market focus
  • Teams that need unlimited usage without plan or credit limits
  • Organizations that cannot validate vendor claims, data coverage, or implementation effort during evaluation

Why it’s listed

  • Adds a distinct sales or revenue workflow to the directory
  • Profile contains a researched description, ICP, capabilities, and pricing snapshot
  • Names concrete workflow connections including Salesforce, HubSpot, Make

Pricing

Free

$1,000 per month

free trial with access to your top 100 in-market accounts and intent data, no credit card required

  • Contact-level attribution
  • Contact-based advertising
  • Website de-anonymization
  • AI audience builder
  • Omnichannel campaigns
  • CRM integrations
  • Lead generation
  • Audience targeting

Basic

Custom pricing

basic configuration like adding a tracking snippet and connecting your CRM accounts, which you can complete solo in minutes

  • Contact-level attribution
  • Contact-based advertising
  • Website de-anonymization
  • AI audience builder
  • Omnichannel campaigns
  • CRM integrations
  • Lead generation
  • Audience targeting

Growth

Custom pricing

growth

  • Contact-level attribution
  • Contact-based advertising
  • Website de-anonymization
  • AI audience builder
  • Omnichannel campaigns
  • CRM integrations
  • Lead generation
  • Audience targeting

Premium

$1,000 per user/month

premium support, direct mail, multiple programmatic ad formats, and API access

  • Contact-level attribution
  • Contact-based advertising
  • Website de-anonymization
  • AI audience builder
  • Omnichannel campaigns
  • CRM integrations
  • Lead generation
  • Audience targeting

Features

Contact-level attributionDocumented in the sourced profile.
Contact-based advertisingDocumented in the sourced profile.
Website de-anonymizationDocumented in the sourced profile.
AI audience builderDocumented in the sourced profile.
Omnichannel campaignsDocumented in the sourced profile.
CRM integrationsDocumented in the sourced profile.
Lead generationDocumented in the sourced profile.
Audience targetingDocumented in the sourced profile.
Account researchDocumented in the sourced profile.
Data AttributionDocumented in the sourced profile.

Integrations

SalesforceHubSpotMakeLinkedInFacebookAPI

Security & compliance

GDPR

Pros & cons

Pros

  • Documented capability: Contact-level attribution
  • Documented capability: Contact-based advertising
  • Profile names a concrete ICP: Propensity is recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based marketing campaigns with real-time
  • Public profile names Salesforce, HubSpot, Make as connected workflow surfaces

Cons

  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data

What the record shows

—/5
No reviews yet aggregated
ColdIQ profile ↗Vendor website ↗

Independent profile evidence describes propensity is an account-based marketing (abm) platform designed to help b2b teams run targeted campaigns with contact-level accuracy.

Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.

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