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Fathom vs. Propensity

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Fathom starts at $15 per seat, versus Propensity at $1,000.

Full comparison

Fathomfrom $15 per user/month, billed annually (Team plan, 2+ users)
Propensityfrom $1,000 per month
Audyense Score76AS*Strong34AS*Low
PositioningFree AI notetaker for Zoom, Teams, and Google MeetPropensity is an account-based marketing (ABM) platform designed to help B2B teams run targeted campaigns with contact-level accuracy.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, Mid-market
Pricing plans
  • Team$15
  • Free$1,000
  • BasicCustom pricing
  • GrowthCustom pricing
  • Premium$1,000
Contact-level attribution—YesDocumented in the sourced profile.
Contact-based advertising—YesDocumented in the sourced profile.
Website de-anonymization—YesDocumented in the sourced profile.
AI audience builder—YesDocumented in the sourced profile.
Omnichannel campaigns—YesDocumented in the sourced profile.
CRM integrations—YesDocumented in the sourced profile.
Lead generation—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Account research—YesDocumented in the sourced profile.
Data Attribution—YesDocumented in the sourced profile.
Integrations verified—6+
Aggregate rating5.0 · 6.9k reviews— · No reviews yet
Integrations
ZoomMicrosoft TeamsGoogle MeetSlack
SalesforceHubSpotMakeLinkedInFacebookAPI
Security & compliance
SOC 2 Type IIGDPRHIPAA
GDPR
Pros
  • Free plan is fully featured for unlimited recordings/transcripts
  • Very high user satisfaction and ease-of-use scores on G2
  • Deep CRM and calendar integrations, plus MCP/API access
  • Documented capability: Contact-level attribution
  • Documented capability: Contact-based advertising
  • Profile names a concrete ICP: Propensity is recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based marketing campaigns with real-time
  • Public profile names Salesforce, HubSpot, Make as connected workflow surfaces
Cons
  • Managing multiple notetaker bots in one meeting can be clunky per reviews
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated Startups, Mid-market audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Fathom ↗Visit Propensity ↗