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Apollo.io

Apollo.io

Sales & CRM · www.apollo.io

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Overview

Apollo.io combines B2B contact data, account intelligence, prospecting, sequences, enrichment, and sales engagement in a single workspace. It is designed for teams that want to discover target accounts, build lists, enrich records, launch outbound motions, and measure response without stitching together a separate data vendor, sequencing tool, and lightweight CRM workflow.

Best for

  • Early-stage outbound teams
  • Revenue operators consolidating prospecting tools
  • Teams that need both data and sequencing

Not a fit if

  • Buyers requiring guaranteed data accuracy in every market
  • Highly regulated teams without a data-review process
  • Organizations wanting only a pure CRM

Why it’s listed

  • Accessible entry point for B2B prospecting
  • Combines data and engagement workflows
  • Useful self-serve option for lean revenue teams
  • Large user and integration ecosystem

Pricing

Free

Free

Entry access to prospecting and engagement features with usage limits.

  • Contact search
  • Basic sequences
  • Limited credits

Basic

$49 user/month

Paid prospecting and engagement for individual sellers and small teams.

  • More credits
  • Sequences
  • Email workflows

Professional

$79 user/month

Expanded automation and team capabilities.

  • Advanced workflows
  • Enrichment
  • Reporting

Organization

$119 user/month

Organization controls and higher-volume usage for revenue teams.

  • Admin controls
  • Higher limits
  • Governance

Features

Account intelligenceSupports account selection and targeting.
Email sequencesBuilds multi-step outbound motions.
Data enrichmentAdds or updates contact and company fields.
API accessSupports custom data and workflow integrations.
B2B contact databaseSearches people and companies for prospecting.
Dialer and callingCalling availability depends on plan and region.
CRM synchronizationConnects with common CRM systems.
ReportingTracks activity and campaign performance.

Integrations

SalesforceHubSpotPipedriveMicrosoft DynamicsOutreachSalesloftLinkedInSlackGoogle WorkspaceMicrosoft 365ZapierMakeGongREST API

Security & compliance

SOC 2GDPR

Pros & cons

Pros

  • Free entry point
  • Broad prospecting workflow
  • Large contact database
  • Useful CRM and automation integrations

Cons

  • Credit and usage limits need monitoring
  • Data quality varies by market
  • Can overlap with existing sales tools
  • Advanced governance is plan-dependent

What the record shows

4.7/5
9.7k reviews aggregatedLast checked 2026-08-18
G2 ↗Capterra ↗

G2 lists Apollo at 4.7/5 across 9,662 reviews. Its public packaging includes a free tier and paid plans that add usage, automation, and organization controls.

Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.

User reviews

Written by Audyense accounts · moderated before publishing

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