OneSignal

Sales & CRM · onesignal.com/?utm_source=coldiq

Overview

OneSignal is a customer engagement platform designed for marketers to send push notifications, emails, SMS, and in-app messages. It helps businesses connect with their audience using one unified system, making communication simple and scalable. OneSignal stands out by combining multiple messaging channels into one tool with real-time personalization and analytics, driving higher engagement and better results. The tool shines when you need to re-engage users, personalize messaging based on behavior, or scale outreach across mobile and web channels. Results often appear within minutes or hours thanks to its easy setup and automation features. It’s ideal for campaigns focused on retention, user activation, and timely notifications. OneSignal integrates seamlessly with CRMs, analytics platforms, and data tools, fitting into your go-to-market stack to enhance targeting and measurement. However, it is not a full CRM or a complex marketing automation suite, so it may not cover all sales or deep customer lifecycle management needs. It excels as a messaging and engagement layer but relies on integrations for broader marketing functions.

The problem OneSignal solves

Sales and revenue teams often struggle to turn scattered data, manual handoffs, and disconnected execution into a repeatable go-to-market workflow. OneSignal is relevant because its researched profile documents onesignal is a customer engagement platform designed for marketers to send push notifications, emails, sms, and in-app messages. The practical evaluation question is whether its stated capabilities, pricing, and integrations match the team's current motion and operating constraints.

Best for

recommended for businesses and marketers who want to easily engage customers across push notifications, email, SMS, and in-app messaging. Millions of companies
Startups, SMBs, Mid-market, Enterprise teams with a defined revenue workflow
customer journey mapping
push notification services

Not a fit if

Teams looking for a single-purpose tool outside its documented go-to-market focus
Teams that need unlimited usage without plan or credit limits
Organizations that cannot validate vendor claims, data coverage, or implementation effort during evaluation

Why it’s listed

Adds a distinct sales or revenue workflow to the directory
Profile contains a researched description, ICP, capabilities, and pricing snapshot
Names concrete workflow connections including Salesforce, HubSpot, LinkedIn

Pricing

Free

$19 per month

Free plan with unlimited mobile push and 10,000 free emails monthly, and a Growth plan starting at $19/month with 20,000 free emails, advanced in-app messaging, and 3 active journe

Mobile push notifications
Email marketing
In-app messaging
SMS and RCS
Real-time analytics
Personalized customer journeys
Workflow automation
Marketing automation

Basic

$19 per month

Basic A/B testing 6 audience segments GDPR compliant Growth $19

Mobile push notifications
Email marketing
In-app messaging
SMS and RCS
Real-time analytics
Personalized customer journeys
Workflow automation
Marketing automation

Growth

$19 quote

Growth plan starting at $19/month with 20,000 free emails, advanced in-app messaging, and 3 active journeys

Mobile push notifications
Email marketing
In-app messaging
SMS and RCS
Real-time analytics
Personalized customer journeys
Workflow automation
Marketing automation

Professional

Custom pricing

Professional and Enterprise plans are custom-priced annual contracts featuring 24/7 priority support, advanced personalization, up to 20 active journeys for Professional, and dedic

Mobile push notifications
Email marketing
In-app messaging
SMS and RCS
Real-time analytics
Personalized customer journeys
Workflow automation
Marketing automation

Features

Email marketingDocumented in the sourced profile.

In-app Messaging.Documented in the sourced profile.

Mobile push notificationsDocumented in the sourced profile.

SMS and RCSDocumented in the sourced profile.

Real-time analyticsDocumented in the sourced profile.

Personalized customer journeysDocumented in the sourced profile.

Workflow automationDocumented in the sourced profile.

Marketing automationDocumented in the sourced profile.

Customer journey mappingDocumented in the sourced profile.

Push Notification ServicesDocumented in the sourced profile.

Integrations

SalesforceHubSpotLinkedInFacebookInstagramTwitterAPICSV export

Security & compliance

GDPR

Pros & cons

Pros

Documented capability: Mobile push notifications
Documented capability: Email marketing
Profile names a concrete ICP: OneSignal is recommended for businesses and marketers who want to easily engage customers across push notifications, email, SMS, and in-app messaging.
Public profile names Salesforce, HubSpot, LinkedIn as connected workflow surfaces

Cons

Some pricing or higher-tier terms are not publicly itemized
Fit is strongest for the stated Startups, SMBs, Mid-market, Enterprise audience rather than every team
Named integrations should be validated against the team's exact plan and workflow
Reported outcomes and vendor claims should be validated with the buyer's own data

What the record shows

—_/5

No reviews yet aggregated

ColdIQ profile ↗Vendor website ↗

Independent profile evidence describes onesignal is a customer engagement platform designed for marketers to send push notifications, emails, sms, and in-app messages.

Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.

User reviews

Written by Audyense accounts · moderated before publishing

No user reviews yet.

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