Audyense
LeadSquared Sales CRM
Sales & CRM · www.leadsquared.com/products/sales/sales-crm/
Overview
LeadSquared is an AI-powered CRM and marketing automation platform built for high-velocity sales, marketing, service, and field teams. It captures leads across channels, scores and routes them automatically, and guides reps through the pipeline with built-in email, calling, and WhatsApp engagement plus workflow automation. The platform is used by more than 1,600 organizations across financial services, healthcare, education, and other regulated industries that need compliance-ready lead and customer lifecycle management.
The problem LeadSquared Sales CRM solves
Sales teams pulling in high volumes of leads from ads, forms, and calls often end up manually distributing and tracking them across siloed tools, which slows follow-up and loses deals. LeadSquared solves that by combining lead capture, AI-based scoring and routing, marketing automation, and native calling/WhatsApp messaging in one CRM, though buyers should budget for a multi-month implementation and support that reviewers describe as inconsistent.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: $26 per user / month. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Zapier, Gmail, Microsoft Outlook, Slack, Shopify, Zendesk. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 8/1/2026; pricing and features can change.
How to evaluate LeadSquared Sales CRM
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Mid-market and enterprise sales teams handling high volumes of leads across many acquisition channels, Regulated, high-touch verticals (financial services, healthcare, education) that need compliance-ready CRM plus marketing automation, Teams that want native calling, WhatsApp, and SMS engagement layered on top of CRM workflows without stitching together separate tools. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can LeadSquared Sales CRM complete the critical workflow without manual work outside the product?
- Do the recorded connections (Zapier, Gmail, Microsoft Outlook, Slack) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 8/1/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Mid-market and enterprise sales teams handling high volumes of leads across many acquisition channels
- Regulated, high-touch verticals (financial services, healthcare, education) that need compliance-ready CRM plus marketing automation
- Teams that want native calling, WhatsApp, and SMS engagement layered on top of CRM workflows without stitching together separate tools
Not a fit if
- Small teams that want a fast, low-friction setup — implementation has been reported to take 3-6 months
- Budget-conscious startups that just need a lightweight CRM without marketing-automation overhead
Why it’s listed
- Combines CRM, marketing automation, and mobile field-sales tooling in one platform used by 1,600+ organizations
- Deep integration marketplace (160+ apps) spanning telephony, messaging, and marketing stacks
- Enterprise-oriented compliance posture (ISO 27001:2022, SOC 2 Type II, GDPR, HIPAA-ready) for regulated industries
Pricing
Sales Pro
$26 per user / monthEssential CRM tools for streamlined lead and sales management, billed annually.
- Lead quality & engagement scoring
- Basic and advanced lead distribution
- Unlimited contacts
- Activity management with reports
- Gmail/Outlook email integration
- 50,000 email sends per month
Sales Super
$52 per user / monthComprehensive suite for advanced sales optimization with deeper automation and mobile tools, billed annually.
- Everything in Sales Pro
- Advanced (unlimited) workflow automation
- Offline mode, geo-fencing & territory management on mobile
- 100,000 email sends per month
- Audit logs and batch jobs
- Developer/API (LAPPS) access
Ultimate / Custom
Custom pricingTailored plan for large enterprises needing extensive customization, scalability, and dedicated support.
- Custom integrations and workflows
- Dedicated account management
- Enterprise-grade SLAs
- Advanced security and compliance controls
Features
Integrations
Security & compliance
Pros & cons
Pros
- Strong lead tracking, distribution, and lifecycle management
- Deep customization of workflows, fields, and reporting
- Wide integration ecosystem across telephony, messaging, and marketing tools
- Comprehensive build-your-own-report dashboards
Cons
- Implementation and onboarding can run 3-6 months with reported missed deadlines
- Post-sale customer support responsiveness is inconsistent across reviews
- UI is described as dated with occasional lag and buggy search
- Cost scales up quickly on higher tiers relative to smaller teams' needs
What we found
Reviewers on G2 (4.5/5, 568 reviews) and Capterra (4.3/5, 167 reviews) rate LeadSquared highly for lead management, workflow automation, and its integration ecosystem, while consistently flagging slow, sometimes months-long implementation, inconsistent post-sale support, and a dated UI with occasional lag.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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