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Front

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Customer Support · front.com

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Overview

Front is a customer service and communication platform built around a shared inbox, letting support and operations teams manage email, chat, SMS, and social messages collaboratively from one place with clear assignment and accountability. It layers automation, routing, SLA management, analytics, and AI assistance on top of familiar email workflows. Founded in 2013 and headquartered in San Francisco, Front serves more than 9,000 businesses.

The problem Front solves

Support and operations teams that handle customer conversations in shared email aliases lose track of who is answering what, and messages fall through the cracks with no ownership or SLA visibility. Front solves this by turning email, chat, SMS, and social into an assignable shared inbox with routing, automation, and analytics, so a whole team works from one screen with clear accountability instead of forwarding threads and stepping on each other. It fits mid-market and enterprise support teams processing high message volumes, though its per-seat pricing makes it a poor fit for budget-constrained small teams.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $25 per seat / month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include Salesforce, HubSpot, Slack, Jira, Asana, Shopify. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/20/2026; pricing and features can change.

How to evaluate Front

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Customer support and success teams that need shared inboxes with clear ownership, Operations-heavy teams processing high volumes of email, SMS, and chat across channels, Mid-market and enterprise teams needing routing, SLA management, and analytics. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Front complete the critical workflow without manual work outside the product?
  • Do the recorded connections (Salesforce, HubSpot, Slack, Jira) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/20/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Customer support and success teams that need shared inboxes with clear ownership
  • Operations-heavy teams processing high volumes of email, SMS, and chat across channels
  • Mid-market and enterprise teams needing routing, SLA management, and analytics

Not a fit if

  • Small teams or startups on a tight budget sensitive to per-seat costs
  • Teams wanting advanced AI automation included without paying for separate add-ons

Why it’s listed

  • Leading shared-inbox platform in the customer support category
  • Strong 4.6/5 G2 rating across thousands of reviews
  • Omnichannel support with 160+ integrations

Pricing

Starter

$25 per seat / month

Shared inbox and ticketing for small teams, up to 10 seats.

  • Shared inbox and ticketing
  • AI Topics
  • Up to 10 automation rules
  • Basic analytics
  • No-code public knowledge base
  • 14-day free trial, no credit card

Professional

$65 per seat / month

Omnichannel support and advanced workflows for growing teams, up to 50 seats.

  • Everything in Starter
  • Omnichannel: email, SMS, social
  • Macros with up to 20 automation rules
  • Advanced analytics
  • Multiple workspaces
  • SSO and SCIM

Enterprise

$105 per seat / month

Full platform with all AI features included for larger or global teams, unlimited seats.

  • Everything in Professional
  • Smart rules, unlimited macros and rules
  • Multi-language knowledge base
  • Custom roles and permissions
  • AI Copilot included
  • Smart QA and CSAT included

Features

AI featuresAI Topics included on all plans, but Copilot, Autopilot, Smart QA and CSAT are paid add-ons unless on Enterprise
Automation & macrosMacros and automation rules on all plans; rule count scales with tier (unlimited on Enterprise)
CSAT & satisfaction surveysSmart CSAT is a paid add-on; included only on Enterprise
Knowledge base & help centerNo-code public knowledge base; multi-language on Enterprise
Live chat & messagingLive chat channel available; omnichannel including chat on Professional and above
Omnichannel supportEmail, SMS, social and chat unified from Professional plan up
Public APIPublic REST API and developer platform at dev.frontapp.com
Reporting & dashboardsBasic analytics on Starter; advanced analytics on Professional and above
Shared inbox & ticketingCore product; shared inbox with assignment on all plans
SLA managementSLA rules, routing and assignment rules widely cited as a strength

Integrations

SalesforceHubSpotSlackJiraAsanaShopifyGmailMicrosoft Outlook / Office 365TwilioAircallZapierGongIntercomClickUpZoom

Security & compliance

SOC 2 Type IIISO 27001GDPR

Pros & cons

Pros

  • Shared inbox with clear conversation assignment prevents messages from being missed and gives clear ownership
  • Easy to use with minimal training; a major step up from a traditional email client
  • Strong routing, SLA management, and analytics for teams handling high message volumes
  • Automation rules and macros streamline repetitive support work

Cons

  • High per-seat pricing that scales poorly for larger teams and is steep for SMBs
  • AI features (Copilot, Smart QA, Smart CSAT, Autopilot) are unbundled paid add-ons outside the Enterprise plan
  • Some integrations (e.g. HubSpot) and Outlook two-way sync are reported as unreliable
  • Native AI tools seen as lightweight compared with dedicated third-party AI platforms

What we found

4.6/5
2.4k reviews aggregatedLast checked 2026-07-20

On G2, Front holds a 4.6/5 across roughly 2,430 reviews, with users praising the shared inbox, collaboration, and ease of use; Capterra shows a comparable 4.5/5 across ~287 reviews. The most consistent complaint is high per-seat pricing.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

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