Audyense
Attio
VerifiedSales & CRM · attio.com
Overview
Attio rebuilt the CRM around a live, fully customizable data model instead of fixed contact/deal/company objects — records, relationships, and views can be reshaped without engineering help. It is positioned at fast-moving startups that have outgrown a spreadsheet but find Salesforce-style configuration overhead disproportionate to their team size.
The problem Attio solves
Teams outgrow spreadsheets and rigid legacy CRMs long before their sales process stabilizes. Attio solves that mismatch with a fully customizable, no-code data model instead of a fixed contact/deal/company template, and its automatic enrichment keeps company and contact records current without a rep filling in fields by hand.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Zapier, Slack, Stripe, Gmail, Outlook, Google Meet. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/19/2026; pricing and features can change.
How to evaluate Attio
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Startups and fast-growing GTM teams that want a highly customizable, modern CRM., Teams migrating off a rigid legacy CRM who want a flexible, no-code data model., Teams that value fast setup and automatic data enrichment over deep out-of-the-box integrations.. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Attio complete the critical workflow without manual work outside the product?
- Do the recorded connections (Zapier, Slack, Stripe, Gmail) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/19/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Startups and fast-growing GTM teams that want a highly customizable, modern CRM.
- Teams migrating off a rigid legacy CRM who want a flexible, no-code data model.
- Teams that value fast setup and automatic data enrichment over deep out-of-the-box integrations.
Not a fit if
- Organizations that need deep, extensive native integrations or a unified inbox out of the box.
- Teams that want enterprise-grade predictive forecasting or lead scoring on day one.
Why it’s listed
- Real-time collaborative data model — changes sync instantly across the team, no import/export cycle.
- Transparent per-seat pricing published on the website, confirmed against the live pricing page.
Pricing
Free
FreeFor individuals to explore Attio on their own.
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Basic CRM records
Plus
$29 per user / monthFor small teams to get started together.
- Private lists
- Enhanced email sending
- No seat limits
- Real-time syncing + enrichment
Pro
$69 per user / monthFor growing teams to scale revenue with automation.
- Call intelligence & sequences
- Advanced permissions
- Priority support
- Workflow automation
Enterprise
Custom pricingFor large orgs needing advanced security and control.
- Unlimited objects
- Unlimited teams
- Advanced security & admin features
- Custom contracts
Features
Integrations
Security & compliance
Pros & cons
Pros
- Highly flexible, no-code custom objects, fields, and workflows that mirror real business processes.
- Clean, fast, Notion-style UI that teams adopt quickly.
- Strong automatic data enrichment for contacts and companies.
- Useful AI features, including call summaries and AI-assisted search.
Cons
- Integration gaps versus mature CRMs — some connections need manual setup.
- Drilling into full contact/company context takes more navigation than expected.
- Missing some native features other CRMs have out of the box: unified inbox, forms, duplicate detection.
- Credit-based AI/enrichment pricing can cause unexpected cost increases.
What we found
Reviewers consistently call out how fast the team-wide data model updates and how little setup it takes to reshape records without engineering help. The most repeated complaint is a smaller integration marketplace than incumbents like Salesforce, and thinner built-in reporting for teams that need heavy customization there.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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