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Vidyard

Marketing · www.vidyard.com

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Overview

Vidyard lets sales and go-to-market teams record and send personalized video messages that plug into their CRM and sales-engagement stack, then shows exactly who watched, for how long, and where they dropped off, turning outreach into a trackable, higher-response-rate signal.

The problem Vidyard solves

Sales and go-to-market reps sending generic, unopened cold outreach struggle to stand out and know whether prospects ever engage. Vidyard lets them record and send personalized video messages that plug into their existing CRM and sales-engagement stack, then shows exactly who watched, for how long, and where they dropped off, turning outreach into a trackable, higher-response-rate signal, though its per-seat pricing is a harder sell for cost-sensitive teams.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include Salesforce Sales Cloud, Salesforce Pardot, HubSpot, Marketo, Outreach, Salesloft. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/26/2026; pricing and features can change.

How to evaluate Vidyard

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Sales teams on Salesforce or HubSpot who want CRM-connected video engagement analytics, Reps doing 1:1 prospecting or outreach video who want to track individual viewer engagement, Teams blending async video into existing sequencer tools like Outreach or Salesloft. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Vidyard complete the critical workflow without manual work outside the product?
  • Do the recorded connections (Salesforce Sales Cloud, Salesforce Pardot, HubSpot, Marketo) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/26/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Sales teams on Salesforce or HubSpot who want CRM-connected video engagement analytics
  • Reps doing 1:1 prospecting or outreach video who want to track individual viewer engagement
  • Teams blending async video into existing sequencer tools like Outreach or Salesloft

Not a fit if

  • Budget-conscious teams or small businesses, since per-seat pricing scales expensively with headcount
  • Teams that just need fast, frictionless internal-comms video without sales-specific analytics, where reviewers note Loom fits better

Why it’s listed

  • 800+ G2 reviews at 4.5 stars and an 8.7/10 "Top Rated" badge on TrustRadius for sales video engagement.
  • AI Avatars and viewer-level analytics plug directly into Salesforce, HubSpot, Outreach, and Salesloft outreach sequences.

Pricing

Free

Free

Stand out with video messages.

  • 5 videos/month
  • 15 AI videos/month
  • 3 custom AI avatars
  • Video editing tools
  • Video sharing options
  • Limited integrations

Starter

$59 per user/month (billed annually)

Close more deals, faster.

  • Unlimited video recording
  • Full video analytics
  • Team performance analytics
  • Branded sharing page
  • CTA templates
  • Password-protected videos

Teams

Custom pricing

Scale your impact across the funnel.

  • CRM/MAP integrations
  • Advanced team performance analytics
  • Advanced branded sharing page
  • Fully customizable CTAs
  • Video captions
  • Everything in Starter

Enterprise

Custom pricing

Make scaled video a seamless part of your revenue workflows.

  • Unlimited integrations
  • SSO + secure playback
  • Custom permissions & security
  • Everything in Teams

Features

A/B testingNo A/B testing capability found
AI featuresAI Avatars, AI Script Generator, and AI-generated videos on the free tier
Audience segmentationNo segmentation tooling found; Vidyard is video creation/analytics, not a CRM/audience platform
Campaign analyticsStrong per-video/viewer analytics, but not full multi-channel campaign analytics
Email marketingEmbeds video into emails sent via other tools, but is not an email-sending platform itself
Landing pages & formsBranded Sharing Page with CTAs functions like a lightweight landing page for video
Marketing automation"Video Agent" triggers automated sends via CRM/MAP integrations, but not a general automation engine
Public APIDashboard API and Player API documented at developer.vidyard.com
SMS marketingNo evidence found
Social media managementCan share videos to social platforms but has no scheduling/management suite

Integrations

Salesforce Sales CloudSalesforce PardotHubSpotMarketoOutreachSalesloftGongGmailOutlookSlackZoomZapierGoogle AnalyticsGoogle DriveLinkedIn

Security & compliance

SOC 2 Type II

Pros & cons

Pros

  • Detailed viewer-level analytics on who watched, when, and for how long, feeding directly into CRM workflows (G2)
  • Easy to learn and onboard for sales reps with minimal training (Capterra)
  • Increases outreach response rates; one reviewer cited a 9% lift (Capterra)
  • Dedicated, helpful customer support (TrustRadius)

Cons

  • Per-seat pricing adds up quickly as teams grow, with every new rep adding $59+/month (G2)
  • Free plan is very limited at 5 videos per month, pushing most teams to upgrade quickly (G2)
  • Integrations are not always fully solid, and video organization ("buckets") feels clunky (TrustRadius)
  • Multi-channel capabilities and post-recording AI editing options are fairly basic (G2)

What we found

4.5/5
823 reviews aggregatedLast checked 2026-07-26

4.5/5 on G2 (800+ reviews), 4.5/5 on Capterra (125 reviews), 8.7/10 "Top Rated" on TrustRadius (104 ratings)

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

User reviews

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