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Thryv

Marketing · www.thryv.com

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Overview

Thryv is a small-business management platform combining marketing (social media publishing, email/SMS campaigns, listings and review management), a CRM, payments (ThryvPay), and an AI website builder in a single dashboard. The brand traces to a 2017 rebrand of Dex Media/YP Holdings, is publicly traded on Nasdaq (THRY), and reports serving over 100,000 small businesses, mostly local service providers. It positions itself around consolidating the marketing and customer-communication tools a small business would otherwise buy separately.

The problem Thryv solves

Local service businesses trying to run their own marketing usually end up juggling a listings-management tool, a separate social scheduler, a review-monitoring subscription, and a bare-bones email sender. Thryv solves that by bundling social media publishing, review requests and responses, email/SMS campaigns, and online listings management into one dashboard tied to the same CRM record, so a solo owner or small team can run marketing and manage customer relationships from a single login instead of several.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $85 per month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include QuickBooks Online, Xero, Zapier, HubSpot, Mailchimp, Constant Contact. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 8/1/2026; pricing and features can change.

How to evaluate Thryv

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Local service businesses (home services, salons, med spas, auto shops) that want marketing, reviews, and customer communication under one login, Small teams without a dedicated marketer who want AI-assisted campaign creation and an AI-built website, Businesses that depend heavily on online reputation and local listings to win new customers. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Thryv complete the critical workflow without manual work outside the product?
  • Do the recorded connections (QuickBooks Online, Xero, Zapier, HubSpot) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 8/1/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Local service businesses (home services, salons, med spas, auto shops) that want marketing, reviews, and customer communication under one login
  • Small teams without a dedicated marketer who want AI-assisted campaign creation and an AI-built website
  • Businesses that depend heavily on online reputation and local listings to win new customers

Not a fit if

  • Businesses needing deep, highly customizable email marketing automation comparable to dedicated ESPs like Mailchimp or Klaviyo
  • Companies wary of long-term contracts - Thryv plans carry a 6-month minimum commitment and a mandatory onboarding fee (commonly cited around $250)

Why it’s listed

  • Bundles marketing (social, email/SMS, reputation management) with CRM and payments in one platform built specifically for small and local businesses
  • Publicly traded (Nasdaq: THRY) with a long operating history and 100,000+ reported small-business customers
  • Consistently rated 4.2/5 on both G2 and Capterra, with reviewers specifically citing consolidation of multiple point tools as the top benefit

Pricing

Starter

$85 per month

Entry plan focused on online visibility, listings, and reputation management.

  • Digital marketing score
  • AI website builder
  • Posts to 60+ listing directories
  • AI review management
  • Trackable phone numbers
  • 24/7 chat support

Signature

$340 per month

Recommended plan adding social media management, an SEO/AEO custom website, and lead insights on top of Starter.

  • Social media management
  • SEO & AEO custom website
  • Advanced listings (Google Business Profile, Yelp, Request-a-Quote)
  • Competitive insights & heatmap
  • AI lead insights
  • Up to 5 users

Amplify

Custom pricing

Custom-priced plan for businesses that want add-on Boosts (paid ads, brand, search, social) layered on top of Signature.

  • Everything in Signature
  • Custom Boosts Suite
  • Ads Boosts add-on
  • Brand Boosts add-on
  • Search Boosts add-on
  • Social Boosts add-on

Features

AI featuresAI website builder, AI review management/response, and AI lead insights are marketed features across plans.
Public APIThryv offers a v2 REST developer API with SDKs, but access is granted at Thryv's discretion and rate-limited (reported 10,000 calls/day), not fully self-serve.
Email marketingNative email campaigns are part of Marketing Center, with Mailchimp/Constant Contact also available as integrations.
Marketing automationSupports automated follow-up emails triggered by contact actions ("put follow-up on autopilot").
Landing pages & formsAI website builder plus Request-a-Quote listings and forms via Typeform/Jotform integrations.
A/B testingNo dedicated A/B testing tool found for campaigns, email, or landing pages in Thryv's own product documentation.
Audience segmentationCRM custom fields support segmented campaign sends, but this is CRM-tag-based rather than an advanced segmentation engine.
Campaign analyticsIncludes a digital marketing score, digital performance insights, and competitive insights/heatmap.
Social media managementSocial media management and scheduling across platforms is a headline feature starting on the Signature plan.
SMS marketingTrackable phone numbers and SMS messaging are part of the unified inbox and marketing campaign tools.

Integrations

QuickBooks OnlineXeroZapierHubSpotMailchimpConstant ContactStripePayPalSquareShopifyCloverGoogle Analytics 4Google ContactsTypeformJotformInsightly

Pros & cons

Pros

  • Consolidates social media scheduling, review management, CRM, and payments into one dashboard
  • Automated appointment and follow-up reminders reduce no-shows
  • AI-assisted tools (website builder, review response, lead insights) speed up marketing tasks for non-marketers
  • 24/7 support and onboarding assistance included on all plans

Cons

  • Payment processing integration and billing have been flagged by reviewers as confusing or unreliable
  • Messaging and call features are described as inconsistent by a meaningful share of reviewers
  • Cancellation is difficult: minimum contract terms, an onboarding fee, and only a short refund window
  • Native email marketing customization is more basic than dedicated email service providers

What we found

4.2/5
535 reviews aggregatedLast checked 2026-08-01
G2 ↗Capterra ↗TrustRadius ↗

Rated 4.2/5 on both G2 and Capterra (535 reviews on Capterra as of research date; ~2,000+ across Thryv's product lines on G2). Reviewers consistently praise the consolidated dashboard for social scheduling, reviews, and CRM plus automated appointment reminders. Recurring complaints center on payment-processing integration confusion, unreliable messaging/call features, and a difficult cancellation process tied to contract lock-in.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

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