AudyenseSugarCRM
Marketing · www.sugarcrm.com
Overview
SugarCRM? SugarCRM is a customer relationship management platform that unifies B2B sales, marketing, and customer service in a single, highly configurable system. It offers cloud products such as Sugar Sell for sales automation, Sugar Market for marketing automation, Sugar Serve for customer service, and a revenue intelligence solution (sales-i) that surfaces cross-sell, upsell, and churn-risk signals based on ERP and transactional data. SugarCRM is particularly strong in mid-market manufacturing and distribution, where tight integration with ERP and complex account management are critical. How much does SugarCRM cost? Sugar Sell pricing starts at approximately $19 per user per month for the Essentials package (3-user minimum, billed annually). The main sales tiers are Essentials, Standard (around $59/user/month), Advanced ($85/user/month), and Premier ($135/user/month), each adding capabilities such as advanced workflows, AI-based revenue intelligence, and enhanced support. Sugar Market, the marketing automation module, starts at about $1,000 per month for 10,000 contacts, billed annually. All pricing is subscription-based, billed annually, and a 7-day free trial is available for Sugar Sell; there is no permanent free plan. Organizations with larger user counts or on-premises needs typically negotiate custom enterprise pricing with SugarCRM or a partner. What are the main features of SugarCRM? Key SugarCRM features include guided sales automation and workflows, AI-powered revenue intelligence, account and opportunity management, marketing automation (email, landing pages, forms, nurture campaigns, events, and social), customer service and case management with SLAs, advanced forecasting and pipeline inspection, a unified customer 360 view, and deep ERP and back-office
The problem SugarCRM solves
Marketing and growth teams need to turn fragmented buyer signals, manual processes, and disconnected systems into a repeatable go-to-market workflow. SugarCRM is relevant because the independently researched profile documents sugarcrm? Buyers should validate its current pricing, integrations, data coverage, and operating fit before committing.
Best for
- SMB · Mid-market · Enterprise December 2025
- CRM
- Marketing, growth, or demand-generation teams
Not a fit if
- Teams seeking a workflow outside the product's documented category
- Teams requiring a permanent free tier
- Organizations that cannot validate data coverage, implementation effort, or vendor claims
Why it’s listed
- Adds a distinct marketing or growth workflow to the directory
- Independent profile includes pricing, capabilities, integrations, and tradeoffs
- Names connections such as Salesforce, Microsoft Dynamics 365, HubSpot
Pricing
Starting plan
$1 per monthPublic profile shows a starting price of 1 USD; confirm billing period and included limits.
- Sales automation & guided selling - Configurable workflows
- Unified customer 360 view - Consolidates sales
- Marketing automation - Sugar Market supports email campaigns
- Advanced forecasting & pipeline management - Forecast module
- No-code configuration - Admins can tailor fields
- CRM
- Workflow automation
- Analytics and reporting
Higher tiers
Custom pricingHigher tiers, usage limits, and enterprise terms should be confirmed with the vendor.
- Marketing automation - Sugar Market supports email campaigns
- Advanced forecasting & pipeline management - Forecast module
- No-code configuration - Admins can tailor fields
- CRM
- Workflow automation
- Analytics and reporting
- CRM synchronization
- Data and audience management
Features
Integrations
Pros & cons
Pros
- Highly customizable and extensible platform that can be tailored to complex business processes and industries. Strong automation and workflow capabilities across sales, marketing, and service, which help eliminate manual work and save time. Robust integration ecosystem and open APIs, including deep ERP integrations and connectors for tools like Mailchimp, QuickBooks, Outlook 365, and Zendesk. Comprehensive reporting and forecasting tools that give good visibility into pipeline, activities, and revenue. Mobile app with offline access and good on-the-go usability for field and remote teams. Generally responsive customer support and active community resources, especially for configuration and troubleshooting.
- Documented capability: Sales automation & guided selling - Configurable workflows
- Documented capability: Unified customer 360 view - Consolidates sales
- Names workflow connections including Salesforce, Microsoft Dynamics 365, HubSpot
Cons
- istently note SugarCRM's power and customization as strengths, but also mention
- Pricing and usage limits should be checked against the exact plan
- Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience
- Reported outcomes should be validated with the buyer's own data
What the record shows
Independent SalesHive research describes sugarcrm?
Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.
User reviews
Written by Audyense accounts · moderated before publishing
No user reviews yet.
Used SugarCRM? Be the first to tell other buyers what actually worked.