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Sender

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Marketing · www.sender.net

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Overview

Sender is an email and SMS marketing platform aimed at small businesses, ecommerce stores, and growing teams, combining campaigns, automation, landing pages, forms, and transactional email in one dashboard. It is known for a genuinely generous free plan and low entry pricing while keeping deliverability and ease of use as core strengths.

The problem Sender solves

Small businesses and ecommerce stores need to run email and SMS campaigns with automation, forms, and landing pages, but most platforms lock essential features behind expensive paywalls or gut their free tiers. Budget-conscious teams and beginners hit this wall fastest, needing an affordable, easy tool that still delivers reliably to the inbox.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include WooCommerce, Shopify, WordPress, PrestaShop, Zapier, Jumpseller. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/22/2026; pricing and features can change.

How to evaluate Sender

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Small businesses and ecommerce stores on a tight budget, Teams wanting email and SMS in one multichannel workflow, Beginners who need a simple drag-and-drop editor and fast setup. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Sender complete the critical workflow without manual work outside the product?
  • Do the recorded connections (WooCommerce, Shopify, WordPress, PrestaShop) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/22/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Small businesses and ecommerce stores on a tight budget
  • Teams wanting email and SMS in one multichannel workflow
  • Beginners who need a simple drag-and-drop editor and fast setup

Not a fit if

  • Enterprises needing deep, advanced A/B testing and design control
  • Teams requiring many native CRM integrations beyond Zapier workarounds

Why it’s listed

  • One of the most generous free plans in email marketing (2,500 subscribers, 15,000 emails/month)
  • Combines email plus built-in SMS in a single low-cost platform
  • Highly rated for support and deliverability across G2 and Capterra

Pricing

Free Forever

Free

Free plan for up to 2,500 subscribers and 15,000 monthly emails.

  • Up to 2,500 subscribers
  • Up to 15,000 emails/month
  • Email automation
  • Landing pages, forms & popups
  • Transactional emails
  • Drag-and-drop builder

Standard

$7 per month

Entry paid plan adding SMS and removing Sender branding, starting around $7/month.

  • Everything in Free
  • SMS messaging
  • Unlimited templates
  • Unlimited landing pages
  • A/B testing
  • No Sender branding
  • 3 role-based seats

Professional

$14 per month

Adds unlimited emails and advanced automation and reporting, starting around $14/month.

  • Everything in Standard
  • Unlimited monthly emails
  • Advanced automation
  • Advanced reports
  • Priority support
  • Free SMS credits
  • 10 role-based seats

Enterprise

Free

Custom-quoted plan with dedicated support, SSO, and SLA.

  • Unlimited emails
  • Dedicated success manager
  • SSO (SAML v2)
  • SLA
  • Advanced permissions
  • Phone support
  • Unlimited seats

Features

A/B testingAvailable on Standard and up but described by reviewers as basic
AI featuresAI Writer generates email copy, subject lines, and preview text
Audience segmentationSegmentation and personalization included
Campaign analyticsReal-time reports; advanced reports on Professional
Email marketingCore product with drag-and-drop newsletters and templates
Landing pages & formsLanding page builder with 40+ templates plus forms and popups
Marketing automationBehavior-based automation workflows, included even on free plan
Public APIREST API and transactional email API available
SMS marketingBuilt-in SMS, combinable with email in multichannel workflows
Social media managementNot offered; focused on email and SMS

Integrations

WooCommerceShopifyWordPressPrestaShopZapierJumpsellerStripoPabblyGoogle Tag ManagerSalesforceHubSpotFacebook Lead AdsZotaboxPageFlyForms.app

Security & compliance

GDPRCAN-SPAM

Pros & cons

Pros

  • Genuinely useful free tier that doesn't gate core features
  • Fast, responsive customer support praised even by free users
  • Strong inbox deliverability and improved open rates reported by reviewers
  • Intuitive drag-and-drop builder with quick setup

Cons

  • A/B testing is basic compared to some competitors
  • Design customization and template variety are somewhat limited
  • Direct CRM integrations are limited, often requiring Zapier
  • Pay-as-you-go credits can be pricey for occasional senders

What we found

4.7/5
253 reviews aggregatedLast checked 2026-07-22

Reviewers consistently praise Sender's ease of use, responsive customer support (even on the free plan), strong deliverability, and value for money, while some note that A/B testing and design customization are relatively basic.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

User reviews

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