Sender
VerifiedMarketing · www.sender.net
Overview
Sender is an email and SMS marketing platform aimed at small businesses, ecommerce stores, and growing teams, combining campaigns, automation, landing pages, forms, and transactional email in one dashboard. It is known for a genuinely generous free plan and low entry pricing while keeping deliverability and ease of use as core strengths.
The problem Sender solves
Small businesses and ecommerce stores need to run email and SMS campaigns with automation, forms, and landing pages, but most platforms lock essential features behind expensive paywalls or gut their free tiers. Budget-conscious teams and beginners hit this wall fastest, needing an affordable, easy tool that still delivers reliably to the inbox.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include WooCommerce, Shopify, WordPress, PrestaShop, Zapier, Jumpseller. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/22/2026; pricing and features can change.
How to evaluate Sender
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Small businesses and ecommerce stores on a tight budget, Teams wanting email and SMS in one multichannel workflow, Beginners who need a simple drag-and-drop editor and fast setup. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Sender complete the critical workflow without manual work outside the product?
- Do the recorded connections (WooCommerce, Shopify, WordPress, PrestaShop) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/22/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Small businesses and ecommerce stores on a tight budget
- Teams wanting email and SMS in one multichannel workflow
- Beginners who need a simple drag-and-drop editor and fast setup
Not a fit if
- Enterprises needing deep, advanced A/B testing and design control
- Teams requiring many native CRM integrations beyond Zapier workarounds
Why it’s listed
- One of the most generous free plans in email marketing (2,500 subscribers, 15,000 emails/month)
- Combines email plus built-in SMS in a single low-cost platform
- Highly rated for support and deliverability across G2 and Capterra
Pricing
Free Forever
FreeFree plan for up to 2,500 subscribers and 15,000 monthly emails.
- Up to 2,500 subscribers
- Up to 15,000 emails/month
- Email automation
- Landing pages, forms & popups
- Transactional emails
- Drag-and-drop builder
Standard
$7 per monthEntry paid plan adding SMS and removing Sender branding, starting around $7/month.
- Everything in Free
- SMS messaging
- Unlimited templates
- Unlimited landing pages
- A/B testing
- No Sender branding
- 3 role-based seats
Professional
$14 per monthAdds unlimited emails and advanced automation and reporting, starting around $14/month.
- Everything in Standard
- Unlimited monthly emails
- Advanced automation
- Advanced reports
- Priority support
- Free SMS credits
- 10 role-based seats
Enterprise
FreeCustom-quoted plan with dedicated support, SSO, and SLA.
- Unlimited emails
- Dedicated success manager
- SSO (SAML v2)
- SLA
- Advanced permissions
- Phone support
- Unlimited seats
Features
Integrations
Security & compliance
Pros & cons
Pros
- Genuinely useful free tier that doesn't gate core features
- Fast, responsive customer support praised even by free users
- Strong inbox deliverability and improved open rates reported by reviewers
- Intuitive drag-and-drop builder with quick setup
Cons
- A/B testing is basic compared to some competitors
- Design customization and template variety are somewhat limited
- Direct CRM integrations are limited, often requiring Zapier
- Pay-as-you-go credits can be pricey for occasional senders
What we found
Reviewers consistently praise Sender's ease of use, responsive customer support (even on the free plan), strong deliverability, and value for money, while some note that A/B testing and design customization are relatively basic.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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