Audyense
Pushwoosh
Marketing · www.pushwoosh.com
Overview
Pushwoosh is a customer engagement platform that lets businesses reach app users and customers across mobile/web push notifications, in-app messaging, email, SMS, and WhatsApp from a single dashboard. It provides audience segmentation, customer journey automation, A/B testing, and analytics, and is used primarily by app developers and marketing teams at gaming, fintech, media, and e-commerce companies. The company reports serving over 100,000 brands across 110+ countries.
The problem Pushwoosh solves
Mobile-first businesses trying to re-engage users often end up managing separate tools for push notifications, in-app messages, email, and SMS, each with its own segmentation and reporting. Pushwoosh solves that by unifying all these channels around one customer profile and journey builder, so marketing and growth teams can trigger cross-channel campaigns from a single platform instead of reconciling data across point solutions.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Amplitude, AppsFlyer, Adjust, Mixpanel, Segment, Singular. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 8/1/2026; pricing and features can change.
How to evaluate Pushwoosh
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Mobile app teams (gaming, fintech, delivery apps) needing reliable push notification infrastructure at scale, Marketing teams wanting one tool for push, in-app, email, and SMS journeys instead of stitching together point tools, Companies needing HIPAA/GDPR-compliant messaging for regulated industries. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Pushwoosh complete the critical workflow without manual work outside the product?
- Do the recorded connections (Amplitude, AppsFlyer, Adjust, Mixpanel) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 8/1/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Mobile app teams (gaming, fintech, delivery apps) needing reliable push notification infrastructure at scale
- Marketing teams wanting one tool for push, in-app, email, and SMS journeys instead of stitching together point tools
- Companies needing HIPAA/GDPR-compliant messaging for regulated industries
Not a fit if
- Teams needing deep, native analytics/BI without exporting to a separate tool
- B2B companies without a mobile app, since the platform's core strength is app-centric push/in-app messaging
Why it’s listed
- One of the earliest and most established push notification providers, now expanded into a full omnichannel engagement platform
- Transparent, usage-based pricing with a genuinely free tier up to 1,000 MAU
- Holds ISO 27001, SOC 2 Type 1, and HIPAA compliance, notable for a mid-market marketing tool
Pricing
Free
FreeFull platform access for small user bases
- Unlimited push notifications
- Unlimited in-app messages
- 5 AI (ManyMoneyAI) requests daily
- 20,000 email sends per month
- Full segmentation and A/B testing
Omnichannel
$13 per 1,000 MAUFull omnichannel messaging across push, in-app, email, SMS, WhatsApp, and messengers
- Mobile/web push, in-app, email, SMS, WhatsApp, Kakao Talk, Telegram, LINE
- ManyMoneyAI marketing copilot
- Campaign orchestration and journeys
- Smart segmentation and personalization
- Full API access
Email Only
$5 per 1,000 monthly recipientsSame platform features limited to the email channel
- Email campaigns and journeys
- Segmentation
- A/B testing
- Analytics
Custom Enterprise
Custom pricingFor accounts exceeding roughly $3,000/month in estimated costs
- Custom billing terms
- 3,000 ManyMoneyAI requests/month
- Dedicated support
- SLA guarantees
- Volume discounts
Features
Integrations
Security & compliance
Pros & cons
Pros
- Easy to set up and use without heavy technical expertise
- Fast, reliable push notification delivery with strong CTR performance reported by users
- Responsive customer support
- Competitive, transparent usage-based pricing versus alternatives like OneSignal
Cons
- Analytics and reporting are seen as a weaker point relative to dedicated analytics tools
- Some users report occasional email deliverability issues
- API integration can require significant testing effort
- Support is primarily email-based rather than live chat
What we found
Reviewers on G2 and Capterra (both averaging 4.4/5) consistently praise Pushwoosh's ease of use, fast/reliable push delivery, and responsive support, with many citing 2+ years of use after switching from Firebase or OneSignal. Recurring criticism centers on analytics depth, occasional email deliverability issues, and API integration requiring extensive testing.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
Written by Audyense accounts · moderated before publishing
No user reviews yet.
Used Pushwoosh? Be the first to tell other buyers what actually worked.