Audyense
Pulley
VerifiedFinance · pulley.com
Overview
Pulley is a cap table and equity management platform positioned as a founder-friendly alternative to Carta. It handles cap table management, 409A valuations, SAFE/option/RSA modeling, fundraise scenario planning, and equity administration, with concierge-led onboarding and Carta migration support for startups scaling from first raise through growth stage.
The problem Pulley solves
Startup founders and finance teams managing equity in spreadsheets or Carta often hit rising costs and support friction as their stakeholder count grows, while still needing 409A valuations, SAFE/option modeling, and fundraise scenario planning handled correctly. Pulley solves this with concierge-led cap table migration, white-glove onboarding, and an intuitive interface backed by responsive support.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: $1,200 per year. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Gusto, Rippling, BambooHR, Workday, Justworks, TriNet. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/26/2026; pricing and features can change.
How to evaluate Pulley
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Early-stage/YC-style startups setting up their first cap table with SAFE/option modeling, Growth-stage startups outgrowing Carta's pricing as stakeholder count rises, Finance/founder teams that want white-glove Carta-migration and concierge onboarding rather than DIY setup. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Pulley complete the critical workflow without manual work outside the product?
- Do the recorded connections (Gusto, Rippling, BambooHR, Workday) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/26/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Early-stage/YC-style startups setting up their first cap table with SAFE/option modeling
- Growth-stage startups outgrowing Carta's pricing as stakeholder count rises
- Finance/founder teams that want white-glove Carta-migration and concierge onboarding rather than DIY setup
Not a fit if
- Companies needing built-in stock-based compensation (ASC 718) accounting without upgrading to the Enterprise tier
- Public companies or late-stage enterprises needing deep institutional-investor/transfer-agent tooling
Why it’s listed
- Founder-friendly, lower-cost alternative to Carta with concierge-led migration
- Fundraise modeling and SAFE/option scenario planning built for early-stage startups
- G2 "Quality of Support" score (9.6) notably ahead of incumbent competitors
Pricing
Startup
$1,200 per yearBest for early-stage ventures setting up their first cap table.
- First 25 stakeholders
- Cap table management
- Share certificates
- SAFE/Option/RSA e-sign templates
- Fundraise modeler
- Concierge onboarding
Growth
$3,500 per yearBest for scaling businesses with growing equity requirements.
- First 40 stakeholders
- 409A valuations
- Custom SAFE/Option/RSA agreements
- Option exercises
- Rule 701 reporting
- HRIS integrations
Enterprise
Custom pricingBest for later-stage companies needing managed equity administration.
- ASC 718 stock comp reporting
- Custom reporting
- Managed equity admin services
- Secondary liquidity support
Features
Integrations
Security & compliance
Pros & cons
Pros
- Fast, white-glove onboarding — G2/Capterra reviewers note same-day setup
- Strong customer support — G2 "Quality of Support" 9.6 vs. Carta's 8.3; Capterra calls it the most responsive vendor
- Intuitive interface for cap table and fundraise scenario modeling (G2, Capterra)
- Better price point than incumbents for switchers from Carta (Capterra)
Cons
- Note-conversion tooling described as tedious at scale for large financings (G2)
- Menu structure/navigation can be confusing, no back-navigation between screens (Capterra)
- No CSV export for fundraise modeling (Capterra)
- Does not calculate stock-based compensation outside the Enterprise tier (Capterra)
What we found
G2 reviewers rate Pulley 4.7/5 across 132 reviews (corroborated by a 5.0/5 rating on Capterra), citing fast white-glove onboarding, responsive support, and an intuitive interface for cap table and fundraise modeling, while noting note-conversion tooling and navigation can feel clunky at scale.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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