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Postscript

Marketing · postscript.io

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Overview

Postscript is an SMS and MMS marketing platform built specifically for Shopify and Shopify Plus merchants, covering opt-in popups, one-off campaigns, automated flows, segmentation, two-way conversations and revenue reporting. It launched on the Shopify App Store in 2018 and prices on a platform fee plus per-message model, with carrier fees billed on top. It is SMS-only rather than a combined email/SMS suite, and connects to email platforms and helpdesks through a large partner directory.

The problem Postscript solves

Shopify brands that have squeezed most of the return out of email hit a wall: SMS is the highest-open-rate owned channel, but running it means carrier registration, opt-in compliance and a data model their email platform was not built for. Postscript does SMS and nothing else on top of Shopify — popups for list growth, campaigns and automated flows, segmentation, two-way conversations and revenue attribution in one place — while integrating back into whatever email tool and helpdesk the brand already runs. The trade-off buyers hit is cost, since the platform fee is only one of three layers.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $49 per month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include Shopify, Klaviyo, Mailchimp, Omnisend, Gorgias, Zendesk. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/25/2026; pricing and features can change.

How to evaluate Postscript

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Shopify and Shopify Plus DTC brands that want SMS run as its own dedicated channel, Teams already on Klaviyo, Mailchimp or Omnisend for email who want SMS layered alongside it, Merchants needing popup-driven list growth plus abandoned-cart and welcome automations out of the box. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Postscript complete the critical workflow without manual work outside the product?
  • Do the recorded connections (Shopify, Klaviyo, Mailchimp, Omnisend) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/25/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Shopify and Shopify Plus DTC brands that want SMS run as its own dedicated channel
  • Teams already on Klaviyo, Mailchimp or Omnisend for email who want SMS layered alongside it
  • Merchants needing popup-driven list growth plus abandoned-cart and welcome automations out of the box

Not a fit if

  • Non-Shopify stores or B2B companies — the product is built around the Shopify data model
  • Teams that want email and SMS consolidated in one platform and one attribution model

Why it’s listed

  • One of the largest dedicated SMS platforms in the Shopify ecosystem, with 1,100+ Shopify App Store reviews
  • SMS-specialist alternative to all-in-one email+SMS suites, with 79 partner integrations
  • Publishes per-message and platform pricing across four tiers rather than quote-only

Pricing

Starter

$49 per month minimum spend

No platform fee with a $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees.

  • Campaigns and automations
  • Unlimited segments
  • Dedicated toll-free number
  • 2 opt-in keywords
  • $0.009/SMS, $0.045/MMS + carrier fees

Growth

$100 per month

$100/mo platform fee with lower per-message rates and human support channels.

  • Everything in Starter
  • Unlimited opt-in keywords
  • Live chat and email support
  • $0.008/SMS, $0.03/MMS + carrier fees
  • 30-day free trial

Professional

$500 per month

$500/mo tier that unlocks API access and removes Postscript branding.

  • Everything in Growth
  • Enhanced analytics
  • Priority support
  • API access
  • Removes 'Powered by Postscript' branding
  • $0.007/SMS, $0.024/MMS + carrier fees

Enterprise

Custom pricing

Contact-sales pricing for high-volume brands with dedicated onboarding.

  • Dedicated onboarding specialist
  • Personalized messages with product recommendations
  • Priority support
  • Data warehouse push

Features

Email marketingSMS/MMS only; email handled via Klaviyo, Mailchimp or Omnisend integrations
Marketing automationAutomated flows incl. abandoned cart, welcome series and back-in-stock
Landing pages & formsPopup and opt-in form builder; no standalone landing page builder
A/B testingA/B testing listed as a core capability on the Shopify App Store listing
Audience segmentationUnlimited segments included from the Starter tier upward
Campaign analyticsRevenue and ROI reporting; enhanced analytics on Professional
Social media managementNo social publishing or social inbox features
SMS marketingCore product: SMS/MMS campaigns, flows, two-way chat and compliance tools
AI featuresAI-powered messaging positioned on the homepage; AI integration category
Public APIREST API, webhooks and JS SDK, but API access is gated to Professional

Integrations

ShopifyKlaviyoMailchimpOmnisendGorgiasZendeskZapierYotpoOkendoLoyaltyLionRechargeAfterShipTriple WhaleJustuno

Security & compliance

GDPRCCPA/CPRA

Pros & cons

Pros

  • Fast, low-friction setup — reviewers cite how easy it is to launch campaigns, flows and segments
  • Deep native Shopify integration covering checkout, customer accounts and revenue attribution
  • Strong ecosystem: 79 named integrations including Gorgias, Zendesk, Klaviyo, Recharge and Triple Whale
  • Built-in A/B testing, popup builder and unlimited segmentation even on lower tiers

Cons

  • Pricing transparency is the most common complaint — carrier fees and minimum spend land on top of the platform fee
  • Total cost climbs quickly for growing senders; Capterra reviewers flag it as expensive at scale
  • Contract renewal and cancellation terms are reported as unclear inside the product
  • Intermittent Shopify sync issues and, in recent reviews, heavier reliance on AI-first support

What we found

4.7/5
9 reviews aggregatedLast checked 2026-07-25

Capterra and Shopify App Store reviewers praise how quickly campaigns, flows and segments can be built plus the depth of the Shopify integration. Recurring complaints centre on cost — pricing transparency, carrier and minimum-spend charges, contract confusion — along with occasional Shopify sync glitches.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

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