AudyenseMoz
Marketing · moz.com
Overview
Moz? Moz is a software company that provides SEO and local search tools to help businesses improve their organic visibility, rankings and traffic. Its core products include Moz Pro for keyword research, rank tracking, technical audits and link analysis; Moz Local for managing business listings, reviews and local visibility; STAT for large-scale rank tracking; the Moz API for integrating authority and link metrics into other systems; and MozBar, a browser extension that surfaces SEO metrics directly in the browser. Moz also operates a major SEO blog, training platform and annual MozCon conference. How much does Moz cost? Moz Pro pricing is tiered. As of late 2025, plans typically start with a Starter plan around $49 per month, followed by Standard at $99 per month, Medium at $179 per month and Large at $299 per month, with discounts for annual billing. Each tier increases limits on tracked sites, keywords, campaigns and pages crawled. Moz offers a 7-day free trial for new Moz Pro subscribers, but it does not provide a permanent free Moz Pro plan. Enterprise and higher-volume needs are handled via custom pricing through the Moz sales team. What are the main features of Moz? Moz's main features include Keyword Explorer for keyword discovery and SERP analysis, rank tracking for monitoring positions across search engines and locations, Site Crawl for technical SEO audits, Link Explorer for backlink and authority analysis, on-page optimization tools, campaign dashboards and reporting, and proprietary authority metrics like Domain Authority, Page Authority, Brand Authority and Spam Score. Additional capabilities include Moz Local for listings and review management, STAT for enterprise rank tracking, the Moz API for programmatic access to metrics, and the MozBar browser extensi
The problem Moz solves
Marketing and growth teams need to turn fragmented buyer signals, manual processes, and disconnected systems into a repeatable go-to-market workflow. Moz is relevant because the independently researched profile documents moz? Buyers should validate its current pricing, integrations, data coverage, and operating fit before committing.
Best for
- SMB · Mid-market · Enterprise December 2025
- SEO & Content Tools
- Marketing, growth, or demand-generation teams
Not a fit if
- Teams seeking a workflow outside the product's documented category
- Teams requiring a permanent free tier
- Organizations that cannot validate data coverage, implementation effort, or vendor claims
Why it’s listed
- Adds a distinct marketing or growth workflow to the directory
- Independent profile includes pricing, capabilities, integrations, and tradeoffs
- Names connections such as Google Ads, Google Analytics, Outreach
Pricing
Starting plan
$26 per monthPublic profile shows a starting price of 26 USD; confirm billing period and included limits.
- Campaign Management - Multi-site campaign setup with dashboards
- Custom & Scheduled Reporting - Automated
- Competitive Analysis - Identify true SERP competitors
- Local SEO Management (Moz Local) - Listings synchronization
- API & Data Export - REST API and connectors to pull authority
- Education & Moz Academy - Built-in access to courses
Higher tiers
Custom pricingHigher tiers, usage limits, and enterprise terms should be confirmed with the vendor.
- Competitive Analysis - Identify true SERP competitors
- Local SEO Management (Moz Local) - Listings synchronization
- API & Data Export - REST API and connectors to pull authority
- Education & Moz Academy - Built-in access to courses
Features
Integrations
Pros & cons
Pros
- User-friendly, intuitive interface that makes core SEO workflows accessible even to beginners. Strong keyword research capabilities with useful difficulty scores and SERP analysis. Effective rank tracking and visibility reporting across locations and devices. Robust site crawl and technical SEO audit tools with clear, actionable recommendations. Widely trusted authority metrics (Domain Authority, Page Authority, Brand Authority) and solid backlink analysis. Excellent educational resources through Moz Blog, Moz Academy and MozCon that help teams upskill quickly.
- Documented capability: Campaign Management - Multi-site campaign setup with dashboards
- Documented capability: Custom & Scheduled Reporting - Automated
- Names workflow connections including Google Ads, Google Analytics, Outreach
Cons
- trained businesses may find the monthly subscription cost high compared with cheaper or freemium tools, and may opt for Moz's free tools plus lighter-weight alternatives until their SEO program matures. Book a strategy call Ready to fill your pipeline? Choose a 30-minute time and we will map out exactly how SalesHive can book meetings for your team. Loading available meeting times The B2B sales agency that books qualified meetings for your team, cold calling and email outreach run end-to-end by US-based SDRs on our own AI platform. AI infrastructure Powered by OpenAI Enterprise security Security by ESOF Services B2B Sales Agency Sales Development Agency Lead Generation Cold Calling Email Outreach Appointment Setting List Building SDR Outsourcing Sales Outsourcing Sales Strategy Product Product Overview Power Dialer Email & Cadences AI Personalization Smart Inbox AI Agents Our AI Approach Client Login Company About Us Our Process
- Pricing and usage limits should be checked against the exact plan
- Fit is strongest for the stated SMB, Mid-market, Enterprise audience
- Reported outcomes should be validated with the buyer's own data
What the record shows
Independent SalesHive research describes moz?
Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.
User reviews
Written by Audyense accounts · moderated before publishing
No user reviews yet.
Used Moz? Be the first to tell other buyers what actually worked.