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Moosend

Marketing · moosend.com

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Overview

Moosend is a cloud-based email marketing and marketing automation platform for building campaigns, automation workflows, landing pages, and subscription forms. It targets budget-conscious small businesses and ecommerce teams with a drag-and-drop editor, segmentation, and real-time analytics. Moosend was acquired by Constant Contact in 2025.

The problem Moosend solves

Small businesses and ecommerce marketers often need email campaigns, automation, landing pages, and segmentation without paying enterprise prices or hiring technical staff. Moosend addresses this with an easy drag-and-drop builder, affordable tiered pricing, and automation workflows aimed at budget-conscious teams. It is less suited to organizations that require native SMS, social/omnichannel outreach, or highly flexible template design.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: $9 per month. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include WooCommerce, Magento, Salesforce, HubSpot, Zoho CRM, Pipedrive. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/22/2026; pricing and features can change.

How to evaluate Moosend

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Small businesses and startups on a tight budget, Ecommerce email automation and newsletters, Non-technical marketers using drag-and-drop building. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Moosend complete the critical workflow without manual work outside the product?
  • Do the recorded connections (WooCommerce, Magento, Salesforce, HubSpot) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/22/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Small businesses and startups on a tight budget
  • Ecommerce email automation and newsletters
  • Non-technical marketers using drag-and-drop building

Not a fit if

  • Teams needing native SMS or social/omnichannel marketing
  • Users needing highly flexible, advanced template design control

Why it’s listed

  • Widely used, highly rated affordable email marketing and automation platform (4.7/5 on G2)
  • Strong fit for SMBs and ecommerce seeking automation without enterprise pricing
  • Established vendor, now backed by Constant Contact

Pricing

Pro

$9 per month

Entry paid plan starting at $9/mo for up to 500 contacts, scaling with list size, billed monthly (annual saves ~20%).

  • Unlimited email campaigns/sends
  • Marketing automation
  • Landing pages and subscription forms
  • A/B testing
  • Real-time reporting and analytics
  • 80+ integrations

Moosend+

Custom pricing

Custom-priced plan with all Pro features plus selectable enterprise add-ons.

  • Dedicated IPs
  • Transactional emails
  • Audience discovery
  • Custom dashboards
  • SSO & SAML
  • Additional team members

Enterprise

Custom pricing

Custom-quoted plan for larger teams needing managed service and guarantees.

  • All Pro features
  • Dedicated account manager
  • Priority support
  • 10+ team members
  • SLA
  • Deliverability and strategy optimization

Features

A/B testingA/B testing available on paid Pro plan
AI featuresBuilt-in AI Writer for email content
Audience segmentationList segmentation by behavior and attributes
Campaign analyticsReal-time reporting and campaign analytics
Email marketingCore product: campaigns and newsletters
Landing pages & formsLanding page and subscription form builder
Marketing automationVisual automation workflows included
Public APIREST API and SMTP server offered
SMS marketingNo native SMS marketing channel
Social media managementNot a social media management tool

Integrations

WooCommerceMagentoSalesforceHubSpotZoho CRMPipedriveZapierMakeSegmentZendeskIntercomGoogle ContactsEventbriteXero

Security & compliance

GDPRISO 27001

Pros & cons

Pros

  • Intuitive, easy-to-use drag-and-drop email builder
  • Low pricing and strong value for money
  • Capable marketing automation workflows
  • Responsive, helpful customer support

Cons

  • Performance can slow when handling large lists or complex segment filters
  • Advanced automation has a learning curve
  • Template and design customization can feel limited
  • No native SMS or social channel marketing

What we found

4.7/5
717 reviews aggregatedLast checked 2026-07-22

Reviewers (G2) consistently praise Moosend's ease of use, affordability, drag-and-drop editor, and responsive support; recurring criticisms note slowdowns when working with large lists or complex segments and a learning curve for advanced automations.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

User reviews

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