Audyense
Metricool
Marketing · metricool.com
Overview
Metricool is a social media management platform for scheduling, analytics, competitor tracking, and reporting across Instagram, TikTok, LinkedIn, YouTube, Threads, Bluesky, and other networks, used by over 3.5 million professionals. Founded in Madrid, Spain in 2015 by Juan Pablo Tejela and Laura Montells, it prices by brand rather than by channel or seat, and also pulls in ad data from Meta, Google, and TikTok ads for unified campaign reporting.
The problem Metricool solves
Freelance social media managers and small agencies typically juggle a scheduler, a separate analytics tool, and manual screenshot-based client reports — and pay per channel or per seat for each. Metricool folds scheduling, cross-network analytics, competitor tracking, and exportable client reports into one brand-priced tool, so a manager running several client accounts pays per brand instead of per platform and hands clients a generated PDF instead of assembling numbers by hand.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/20/2026; pricing and features can change.
How to evaluate Metricool
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Freelancers and creators who want scheduling plus real analytics on a free or low-cost plan, Small agencies managing multiple client brands under brand-based pricing with approval workflows and white-label reports, Marketers who need cross-network reporting that combines organic metrics with Meta, Google, and TikTok ads data. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Metricool complete the critical workflow without manual work outside the product?
- Do the recorded connections (Instagram, Facebook, TikTok, LinkedIn) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/20/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Freelancers and creators who want scheduling plus real analytics on a free or low-cost plan
- Small agencies managing multiple client brands under brand-based pricing with approval workflows and white-label reports
- Marketers who need cross-network reporting that combines organic metrics with Meta, Google, and TikTok ads data
Not a fit if
- Enterprises needing social listening and sentiment analysis, which Metricool lacks natively
- Teams that need free X/Twitter or LinkedIn scheduling, since both are gated behind paid tiers or add-ons
Why it’s listed
- Covers 11+ social networks including Threads, Bluesky, and Twitch that many competitors skip
- One of the few analytics-first schedulers with a real free tier and sub-$25 entry pricing
- Large verified user base (3.5M+ professionals) with strong ratings across G2 and Capterra
Pricing
Free
FreeFor one brand getting started with scheduling and analytics.
- Manage 1 brand
- Schedule up to 20 posts per month
- All networks except LinkedIn and X/Twitter
- 5 competitor profiles
- 30 days of analytics
- AI social media assistant
Starter
$20 per month, billed annuallyFrom $20/month for up to 5 brands ($36/month for up to 10); $25/month billed monthly.
- Unlimited content publishing
- LinkedIn connection and X add-on access
- Analyze up to 100 competitors
- PDF and PPT reports
- Unlimited analytics history
- Google Drive and Canva integration
Advanced
$53 per month, billed annuallyFrom $53/month for up to 15 brands (up to 50 brands at $159/month); adds team and API features.
- Team, client, and role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
Custom pricingContact sales for custom brand counts and enterprise needs.
- Custom number of brands
- White label
- Dedicated account manager
- Custom AI assistant credits
- Metricool integration in your business
Features
Integrations
Security & compliance
Pros & cons
Pros
- Genuinely usable free plan and brand-based pricing that undercuts Hootsuite, Sprout, and per-channel tools like Buffer
- Analytics depth is a standout: unlimited history, competitor tracking, ads data, and client-ready PDF/PPT reports
- Intuitive interface with a fast learning curve, frequently cited as easier than enterprise suites
- Broad network coverage including newer platforms (Threads, Bluesky, Twitch, Google Business Profile)
Cons
- X/Twitter and LinkedIn are excluded from the free plan, and X requires a paid add-on even on Starter
- Recurring billing complaints: auto-renewal charges, upgrade proration surprises, and charges after cancellation
- Occasional publishing glitches reported by users, such as slight image-quality loss on Instagram and Bluesky posting errors
- Per-brand pricing scales up quickly for agencies managing many separate accounts
What we found
Reviewers on G2 (4.5/5) and Capterra (4.4/5) praise Metricool's analytics depth, client-ready reports, and pricing, while criticizing billing practices and features gated behind paid tiers.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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