Audyense
Loomly
Marketing · www.loomly.com
Overview
Loomly centers on a shared content calendar with built-in approval workflows, letting marketing teams and agencies plan, review, and publish social posts across nine networks from a single view. Pricing scales by number of connected social accounts rather than seats, and an AI assistant helps draft on-brand captions and creative.
The problem Loomly solves
Marketing teams and agencies juggling multiple social accounts and multiple stakeholders struggle to keep content on-brand, approved, and published on time without a shared workflow, which leads to missed approvals, inconsistent posting, and scattered feedback across email and chat. Loomly solves this with a single collaborative calendar, built-in approval workflows, and post-optimization coaching, which reviewers consistently credit for saving planning time and easing cross-team sign-off, though teams that need deep analytics or flawless native Instagram publishing report running into real limits.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: $49 per month. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/31/2026; pricing and features can change.
How to evaluate Loomly
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Small-to-midsize marketing teams and agencies that need a shared calendar with built-in approval workflows., Teams that value affordability and ease of use over deep, granular analytics., Nonprofits and budget-conscious organizations, given Loomly's published nonprofit discount.. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Loomly complete the critical workflow without manual work outside the product?
- Do the recorded connections (Instagram, LinkedIn, Facebook, TikTok) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/31/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Small-to-midsize marketing teams and agencies that need a shared calendar with built-in approval workflows.
- Teams that value affordability and ease of use over deep, granular analytics.
- Nonprofits and budget-conscious organizations, given Loomly's published nonprofit discount.
Not a fit if
- Enterprises or agencies needing best-in-class native Instagram publishing or deep, agency-grade analytics.
- Teams needing broader marketing-automation capability (email, SMS, landing pages) in the same tool.
Why it’s listed
- Currently G2's #1-ranked Social Media Management product by review volume.
- Publishes a 50% lifetime nonprofit discount directly on its pricing page.
Pricing
Starter
$49 per month (billed annually; $65/mo month-to-month)Entry tier with 12 social accounts, 3 users, and unlimited calendars.
- AI Assistant chat
- Scheduling & automated/native publishing
- Approval workflows and roles
- Advanced analytics
- Link shortener
Beyond
$249 per month (billed annually; $332/mo month-to-month)Most popular tier with 60 social accounts and unlimited users.
- Everything in Starter
- Custom branding
- Custom roles & workflows
- Hashtag Manager
- Calendar 2FA enforcement
Enterprise
Custom pricingFor 61+ social accounts at scale, with priority support.
- Everything in Beyond
- Priority support
- Volume/scale pricing
Features
Integrations
Pros & cons
Pros
- Very user-friendly interface with an intuitive master-calendar view that saves planning time.
- Approval workflows make it easy to share and get sign-off across teams.
- Competitive, transparent pricing relative to alternatives is repeatedly cited as a strength.
- Customer support is called out specifically as fast and effective.
Cons
- Cannot natively auto-publish to Instagram in all cases; some users report needing workarounds like Zapier.
- Analytics and Instagram-integration limitations are noted as weak points, and the interface can feel complex for less tech-savvy users.
- Accounts periodically disconnect and require reconnection, which can cause failed posts.
- At least one reviewer reported a steep price increase at renewal with little notice.
What we found
Reviewers highlight an intuitive shared calendar and approval workflows for team collaboration, plus support that is called out as fast; recurring complaints cover weaker native Instagram publishing and shallower analytics than dedicated tools.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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