AudyenseKeap
Marketing · keap.com
Overview
Keap? Keap is an automation-first CRM and marketing platform designed for small and midsize businesses. It combines contact and company records, sales pipelines, email and text marketing, appointment scheduling, quotes, invoices, online checkout, and reporting in a single subscription. The goal is to automate repetitive follow-up and administrative work so small teams can focus on serving clients and closing deals. How much does Keap cost? Keap uses a usage-based, tiered pricing model that scales with the number of contacts and users in your account. As of late 2025, Keap's pricing starts at about $299 per month for the full platform, with costs increasing as you add more contacts and user seats. New customers are also required to purchase an implementation package, with onboarding options starting around $1,500. A 14-day free trial is available, but there is no ongoing free plan. What are the main features of Keap? Core Keap features include CRM and contact management, visual sales pipelines, advanced marketing and sales automation, email broadcasts and newsletters, SMS marketing and a dedicated business phone line, landing pages and forms, quotes, invoices and recurring payments, online checkout forms with order bumps and promo codes, appointment scheduling, detailed reporting and dashboards, a mobile app for iOS and Android, and an open API plus native Zapier integration for connecting thousands of other apps. Who are Keap's main competitors? Keap's main competitors in the small-business CRM and marketing automation space include HubSpot CRM & Marketing Hub, ActiveCampaign, Zoho CRM, and Pipedrive. Depending on the use case, other alternatives like Thryv, Constant Contact, or Mailchimp with add-on CRM features may also be considered. Buyers often compare these platfo
The problem Keap solves
Marketing and growth teams need to turn fragmented buyer signals, manual processes, and disconnected systems into a repeatable go-to-market workflow. Keap is relevant because the independently researched profile documents keap? Buyers should validate its current pricing, integrations, data coverage, and operating fit before committing.
Best for
- SMB · Mid-market December 2025
- CRM
- Marketing, growth, or demand-generation teams
Not a fit if
- Teams seeking a workflow outside the product's documented category
- Teams requiring a permanent free tier
- Organizations that cannot validate data coverage, implementation effort, or vendor claims
Why it’s listed
- Adds a distinct marketing or growth workflow to the directory
- Independent profile includes pricing, capabilities, integrations, and tradeoffs
- Names connections such as Salesforce, HubSpot, Outreach
Pricing
Starting plan
$200 per monthPublic profile shows a starting price of 200 USD; confirm billing period and included limits.
- CRM and contact management
- Sales pipelines
- Marketing automation
- Email marketing
- Text marketing and business line
- Landing pages and multi-page funnels
- Integrated payments
- Appointment scheduling
Higher tiers
Custom pricingHigher tiers, usage limits, and enterprise terms should be confirmed with the vendor.
- Marketing automation
- Email marketing
- Text marketing and business line
- Landing pages and multi-page funnels
- Integrated payments
- Appointment scheduling
- Lead scoring and segmentation
- Reporting and analytics
Features
Integrations
Pros & cons
Pros
- Powerful automation capabilities, including advanced workflows, tagging logic, and lead scoring that go beyond most SMB CRMs. All-in-one platform that combines CRM, email and text marketing, sales pipelines, appointments, quotes, invoices, and payments. Highly customizable contact records, fields, and reports, allowing detailed segmentation and tailored campaigns. Visual pipeline and automation builders that make it easier to see where leads are in the funnel and what happens next. Strong implementation ecosystem with onboarding packages, a dedicated Customer Success Manager, Keap Academy courses, and an active partner network. Native mobile app and dedicated business line that help teams manage leads, calls, texts, and invoices on the go.
- Documented capability: CRM and contact management
- Documented capability: Sales pipelines
- Names workflow connections including Salesforce, HubSpot, Outreach
Cons
- idered. Buyers often compare these platforms on automation depth, ease of use,
- Pricing and usage limits should be checked against the exact plan
- Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience
- Reported outcomes should be validated with the buyer's own data
What the record shows
Independent SalesHive research describes keap?
Summary and score aggregated from public review platforms. We link to original reviews rather than reproducing them — read the source before deciding.
User reviews
Written by Audyense accounts · moderated before publishing
No user reviews yet.
Used Keap? Be the first to tell other buyers what actually worked.