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Gladly

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Customer Support · www.gladly.com

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Overview

Gladly is an enterprise customer service platform built around people rather than tickets, unifying voice, email, chat, SMS, and social into a single lifelong customer conversation. It layers AI (Sidekick) on top to automate resolutions while giving agents full customer context. It is most commonly adopted by consumer/retail and e-commerce brands running high-volume, relationship-driven support.

The problem Gladly solves

High-volume consumer and e-commerce support teams lose context and duplicate effort when each contact becomes a separate ticket across siloed channels, hurting both agent efficiency and customer experience. Gladly addresses this by unifying every voice, email, chat, SMS, and social interaction into one continuous customer conversation with AI-assisted resolution. The trade-off is cost: premium per-seat pricing and seat minimums put it out of reach for smaller teams.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: Custom pricing. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include Shopify, BigCommerce, Magento, Klaviyo, Attentive, Recharge. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/21/2026; pricing and features can change.

How to evaluate Gladly

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Consumer and retail/e-commerce brands wanting relationship-based rather than ticket-based support, Mid-market and enterprise CX teams consolidating voice, chat, email, SMS, and social into one workspace, Teams that want native AI (Sidekick) to automate a high share of routine resolutions. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Gladly complete the critical workflow without manual work outside the product?
  • Do the recorded connections (Shopify, BigCommerce, Magento, Klaviyo) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/21/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Consumer and retail/e-commerce brands wanting relationship-based rather than ticket-based support
  • Mid-market and enterprise CX teams consolidating voice, chat, email, SMS, and social into one workspace
  • Teams that want native AI (Sidekick) to automate a high share of routine resolutions

Not a fit if

  • Small businesses or startups — high per-seat pricing plus 10+ seat minimums make it a large commitment
  • Teams needing deep, self-serve custom analytics out of the box without extra reporting work

Why it’s listed

  • Distinctive people-centered (not ticket-based) model with strong 4.7-4.8 ratings across G2 and Capterra
  • True omnichannel support (voice, email, chat, SMS, social) in one agent workspace with native AI
  • Deep e-commerce ecosystem integrations (Shopify, BigCommerce, Klaviyo, Recharge, Loop Returns)

Pricing

Hero

Custom pricing

Core people-centered CX platform for growing support teams; quote-based enterprise pricing with a ~10-seat minimum.

  • Unified omnichannel conversations (voice, email, chat, SMS, social)
  • Single customer profile and timeline
  • Agent workspace with full context
  • Standard reporting and dashboards
  • E-commerce and app integrations

Superhero

Custom pricing

Advanced tier for larger enterprise CX orgs with native AI (Sidekick); quote-based pricing with higher seat minimums.

  • Everything in Hero
  • Advanced AI/automation (Sidekick)
  • Expanded reporting and insights
  • Higher-scale enterprise configuration
  • Priority support and onboarding

Features

AI featuresNative AI (Sidekick) automates routine resolutions; brands report high AI resolution rates.
Automation & macrosWorkflow automation, rules, and answers/macros for repeatable responses.
CSAT & satisfaction surveysCSAT supported natively and via integrations like Delighted, Qualtrics, and Medallia Agent Connect.
Knowledge base & help centerBuilt-in Answers/knowledge base powering self-service and agent assist.
Live chat & messagingLive chat is a first-class channel in the unified conversation.
Omnichannel supportCore strength: voice, email, chat, SMS, and social unified per customer.
Public APIPublic REST API and developer platform (developer.gladly.com) plus app integrations.
Reporting & dashboardsStandard dashboards exist, but reviewers say deep custom reporting is awkward and manual.
Shared inbox & ticketingTeam collaboration on a single customer conversation replaces separate ticket queues.
SLA managementSupports routing, prioritization, and task/escalation handling rather than a traditional ticket-SLA engine.

Integrations

ShopifyBigCommerceMagentoKlaviyoAttentiveRechargeLoop ReturnsAfterShipSegmentDelightedQualtricsMedallia Agent ConnectAdaShipHeroRecurly

Security & compliance

SOC 2 Type IIPCI DSSGDPR

Pros & cons

Pros

  • Single lifelong customer conversation across channels eliminates duplicate tickets and gives agents full context
  • Intuitive, agent-friendly interface that reviewers say makes support feel 'as easy as texting a friend'
  • Genuinely native omnichannel including built-in voice, plus responsive vendor support and onboarding
  • Strong e-commerce integrations pull order history and lifetime value directly into conversations

Cons

  • Premium priced with minimum-seat commitments, making it inefficient for small teams
  • Reporting/analytics feels segmented and requires manual work to build in-depth custom reports
  • Occasional slowness loading past conversations, and reports of timeouts dropping calls
  • Some gaps noted (e.g. social comment handling, mobile app) and a learning curve requiring training

What we found

4.7/5
1.2k reviews aggregatedLast checked 2026-07-21

Reviewers consistently praise the unified, customer-centric conversation model and ease of use (G2 4.7/5 across ~1,065 reviews; Capterra 4.8/5 across 139 reviews), while common complaints center on premium pricing with seat minimums, limited/awkward custom reporting, and occasional slowness or timeouts.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

User reviews

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