GetResponse
VerifiedMarketing · www.getresponse.com
Overview
GetResponse is a long-running email marketing and automation platform that combines campaign email, autoresponders, a visual automation workflow builder, landing pages, forms, and webinars in one suite. Founded in 1998 and based in Poland, it serves over 400,000 customers across small businesses, creators, and ecommerce sellers. Higher tiers add AI content tools, ecommerce features like abandoned-cart recovery, and (via MAX) SMS and dedicated infrastructure.
The problem GetResponse solves
Growing small and mid-sized businesses and ecommerce sellers often run email, automation, landing pages, and webinars across several disconnected tools, which is costly to manage and hard to keep in sync. GetResponse consolidates those functions in one platform with strong automation and deliverability so a lean team can build and run campaigns end to end. It fits teams wanting an all-in-one starting point, less so those needing dedicated social publishing or the cheapest option as lists scale.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, WordPress. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/21/2026; pricing and features can change.
How to evaluate GetResponse
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Small and mid-sized businesses that want email, automation, landing pages, and webinars from one vendor instead of stitching tools together., Ecommerce sellers needing abandoned-cart recovery, product recommendations, and Shopify/WooCommerce sync., Creators and marketers who want built-in webinars, a website builder, and AI-assisted content generation alongside email.. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can GetResponse complete the critical workflow without manual work outside the product?
- Do the recorded connections (Shopify, WooCommerce, Magento, PrestaShop) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/21/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Small and mid-sized businesses that want email, automation, landing pages, and webinars from one vendor instead of stitching tools together.
- Ecommerce sellers needing abandoned-cart recovery, product recommendations, and Shopify/WooCommerce sync.
- Creators and marketers who want built-in webinars, a website builder, and AI-assisted content generation alongside email.
Not a fit if
- Budget-conscious teams with fast-growing contact lists, since per-tier pricing rises steeply as contacts scale.
- Teams needing a dedicated social media publishing/scheduling suite, which GetResponse does not provide.
Why it’s listed
- One of the longest-established email marketing platforms (since 1998) with 400,000+ customers, bundling email, automation, landing pages, and webinars in a single tool rather than requiring separate products.
- Strong, independently observed deliverability (EmailToolTester measured ~90.9% inbox placement) plus a genuine free-forever plan, making it a low-risk starting point for small teams.
Pricing
Free
FreeFree-forever plan for up to 500 contacts to try core tools.
- Up to 500 contacts
- 2,500 monthly email sends
- 1 landing page
- Website builder
- Signup forms and popups
Starter
$19 per monthEntry paid plan with unlimited sends and basic automation (1,000 contacts).
- Unlimited email newsletters
- 1 automation workflow
- AI content generators (limited uses)
- Landing pages
- Signup forms and popups
- Up to 3 users
Marketer
$74 per monthAdds unlimited automation and ecommerce marketing features (1,000 contacts).
- Unlimited automation workflows
- Advanced segmentation
- Abandoned-cart recovery
- Sales funnels
- Promo codes
- Unlimited web push notifications
Creator
$87 per monthEverything in Marketer plus courses, webinars, and premium content (1,000 contacts).
- Online course creator
- Webinars (up to 100 attendees)
- Website builder
- Premium newsletters
- Up to 500 students
- Up to 5 users
GetResponse MAX
FreeCustom-priced plan for larger teams needing SMS, dedicated IP, and SSO.
- SMS marketing
- Mobile push notifications
- Dedicated IP address
- Single sign-on (SSO)
- Dedicated support / CX manager
Features
Integrations
Security & compliance
Pros & cons
Pros
- Robust visual marketing automation with conditional logic, delays, and filters for multi-step journeys.
- Strong deliverability and inbox placement relative to peers, with list-hygiene and IP-reputation tooling.
- Fast, helpful 24/7 live-chat support available in multiple languages.
- Broad all-in-one feature set: webinars, landing pages, website builder, and AI content tools included.
Cons
- Pricing scales up quickly as the contact count grows, straining smaller budgets.
- Parts of the interface feel dated and there is a learning curve for new users.
- Occasional lag reported in the drag-and-drop builder.
- Some users report emails occasionally landing in spam or arriving with delay.
What we found
Across G2 (4.3), Capterra (4.2), and TrustRadius, reviewers consistently praise GetResponse's powerful automation workflows, strong deliverability, built-in webinars, and fast 24/7 multilingual live-chat support. Common complaints are a learning curve with parts of the interface feeling dated, occasional drag-and-drop lag, and pricing that climbs steeply as contact lists grow.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
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