Audyense
Drip
VerifiedMarketing · www.drip.com
Overview
Drip is a cloud-based ecommerce marketing automation platform focused on email, onsite forms, and behavioral workflows for online retailers on Shopify, WooCommerce, BigCommerce, and Magento. It syncs store, order, and browsing data in near real time to power segmentation, prebuilt automations like abandoned-cart and post-purchase series, and revenue attribution. Drip uses flat, contact-based pricing starting at $39/month and does not offer a permanent free plan.
The problem Drip solves
Ecommerce teams on Shopify, WooCommerce, or BigCommerce often outgrow basic email tools but want deeper store-data sync and behavioral automation without unpredictable revenue-based billing. Drip targets stores that need dynamic segmentation, prebuilt automations, and revenue attribution at flat contact-based pricing. The trade-off is a steeper learning curve, no native landing page builder, and no free plan.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: $39 per month (up to 2,500 contacts). Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Shopify, WooCommerce, BigCommerce, Magento, Stripe, Zapier. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/21/2026; pricing and features can change.
How to evaluate Drip
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Shopify, WooCommerce, and BigCommerce stores wanting behavioral automations like abandoned-cart, browse-abandonment, and post-purchase flows., Growing ecommerce brands (roughly 1,000-100,000 contacts) that value revenue attribution over per-send email caps., Teams willing to invest time building sophisticated multi-step automation workflows.. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Drip complete the critical workflow without manual work outside the product?
- Do the recorded connections (Shopify, WooCommerce, BigCommerce, Magento) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/21/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- Shopify, WooCommerce, and BigCommerce stores wanting behavioral automations like abandoned-cart, browse-abandonment, and post-purchase flows.
- Growing ecommerce brands (roughly 1,000-100,000 contacts) that value revenue attribution over per-send email caps.
- Teams willing to invest time building sophisticated multi-step automation workflows.
Not a fit if
- Beginners or casual marketers who want a simple, low-learning-curve tool.
- Non-ecommerce use cases or teams needing a built-in landing page builder or a free plan.
Why it’s listed
- Purpose-built ecommerce marketing automation with near-real-time Shopify, WooCommerce, and BigCommerce data sync plus revenue attribution.
- Flat, contact-based pricing with unlimited email sends on most tiers, positioned as a lower-cost alternative to Klaviyo.
Pricing
Free Trial
FreeTime-limited trial with no permanent free plan.
- Up to 2,500 contacts
- 100 total emails during trial
- Full access to automation and features
- No credit card required to start
Up to 2,500 contacts
$39 per monthEntry paid tier for small ecommerce lists.
- Unlimited email sends
- Visual workflow automation
- Behavioral segmentation
- Onsite forms and popups
- Open API access
- Email and chat support
Up to 5,000 contacts
$89 per monthScales the same feature set to a larger list.
- Everything in the 2,500 tier
- Unlimited email sends
- Prebuilt ecommerce automations
- Revenue attribution reporting
Up to 10,000 contacts
$154 per monthMid-size list pricing.
- Everything in lower tiers
- Dynamic segmentation
- Ecommerce data sync (Shopify, WooCommerce, BigCommerce)
- A/B testing
Up to 25,000 contacts
$349 per monthHigher-volume ecommerce sending.
- Everything in lower tiers
- Priority support
- Multi-user access
- Advanced analytics
Up to 50,000 contacts
$699 per monthLarge-list tier; pricing continues up to 100,000 contacts.
- Everything in lower tiers
- Unlimited sends
- Full automation suite
- Priority support
Features
Integrations
Security & compliance
Pros & cons
Pros
- Powerful visual workflow builder with 40-50 prebuilt ecommerce automations.
- Deep ecommerce integrations with near-real-time store, order, and browsing data sync.
- Solid deliverability and revenue attribution that ties automations to sales.
- Flat contact-based pricing widely seen as cheaper than Klaviyo, with responsive ecommerce-savvy support.
Cons
- Steep learning curve that can overwhelm beginners.
- Contact-based pricing rises significantly at scale, with reports of increases without grandfathering.
- No native landing page builder and no interactive AMP email support.
- Reporting and analytics depth is comparatively basic; contacts are searchable by email, not name.
What we found
Across G2 (4.4/5, ~473 reviews) and Capterra (4.4/5, ~188 reviews), reviewers praise Drip's visual automation builder, deep ecommerce integrations, and responsive support, while recurring complaints center on a steep learning curve, contact-based pricing that rises sharply at scale, and comparatively basic reporting.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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