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Domo

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Analytics & BI · www.domo.com

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Overview

Domo is a cloud-based business intelligence and data platform that connects to 1,000+ data sources, builds ETL/data pipelines, and creates interactive dashboards and visualizations. It has expanded into AI-driven analytics, including natural-language querying, AI agents, and embedded analytics for customer-facing apps.

The problem Domo solves

Enterprises struggle to unify data scattered across thousands of disparate systems into consistent, real-time dashboards, and non-technical stakeholders often can't get answers without going through analysts. Domo solves both the data-integration/ETL problem and the "last mile" of getting insights to business users, and now AI agents, without writing code or SQL.

Decision context

Use these points to test whether the product fits your operation, not just whether it has a long feature list.

  • Published starting price: Custom pricing. Confirm user, usage, and feature limits for the plan you would actually buy.
  • Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
  • Verified integrations include Salesforce, Google Analytics, Snowflake, Amazon Redshift, MySQL, Microsoft Excel. Validate sync direction and plan limits for the connections that matter.
  • This record was last checked on 7/31/2026; pricing and features can change.

How to evaluate Domo

A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.

Workflow fit

The record describes it as a fit for Large enterprises with dedicated BI/data teams, Organizations needing to unify many disparate data sources into one platform, Companies wanting embedded, client-facing analytics via Domo Everywhere. Check that this context matches the volume, roles, and processes your team needs it to support.

Pilot questions

  • Can Domo complete the critical workflow without manual work outside the product?
  • Do the recorded connections (Salesforce, Google Analytics, Snowflake, Amazon Redshift) support the sync direction, permissions, and volume we need?
  • What user, usage, storage, support, or security limits appear after the headline starting price?

Evidence and freshness

This record was checked on 7/31/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.

Best for

  • Large enterprises with dedicated BI/data teams
  • Organizations needing to unify many disparate data sources into one platform
  • Companies wanting embedded, client-facing analytics via Domo Everywhere

Not a fit if

  • Small businesses/startups with limited budget, given six-figure contracts are common
  • Teams needing a quick, self-serve tool without a long sales and implementation cycle

Why it’s listed

  • Broad, mature data-integration and dashboard platform with 1,000+ connectors, now adding AI agents and natural-language query
  • Consistently strong review base across three independent platforms (G2, Capterra, TrustRadius)

Pricing

Enterprise (Custom Quote)

Custom pricing

Domo moved to a consumption/credit pricing model; no public rate card, negotiated per deal based on usage and modules.

  • 1,000+ data source connectors and built-in ETL pipelines
  • Interactive dashboards and visualizations
  • Domo.AI: natural-language query, AI agents, forecasting
  • Domo Everywhere embedded analytics for client-facing apps
  • Governance, RBAC, SSO/MFA controls

Features

AI featuresDomo.AI suite: NLQ, AI agents, forecasting, narrative generation
Alerts & notificationsReal-time threshold and anomaly alerts
Dashboards & visualizationCore product strength and most-cited pro in reviews
Embedded analyticsDedicated Domo Everywhere embedding product line
Mobile appNative mobile app for dashboard viewing and sharing
Natural language queryExplicit NLQ feature within Domo.AI
Public APIDocumented Platform APIs (OAuth 2.0) and App Framework APIs
Self-service BIMarketed as self-service, but reviewers report a real setup and onboarding learning curve
Semantic layer / data modelingSemantic layer with shared business entities and column-level metadata
Role-based access controlRole-based access, SSO, MFA, IP restrictions documented
Data governance & lineageDedicated governance product line

Integrations

SalesforceGoogle AnalyticsSnowflakeAmazon RedshiftMySQLMicrosoft ExcelSlackJiraGoogle BigQueryAmazon S3Amazon AppFlowNetSuiteWorkdayGoogle SheetsMicrosoft SQL Server

Security & compliance

SOC 2ISO 27001HIPAAGDPR

Pros & cons

Pros

  • Strong data integrations and connector breadth
  • Polished, flexible visual dashboards
  • Built-in ETL and data-pipeline tooling
  • Responsive, highly-rated customer support

Cons

  • High and unpredictable cost, especially for smaller teams
  • Long implementation and setup time
  • Performance can degrade as dashboard and data volume scale
  • Steep learning curve for non-technical or new-to-BI users

What we found

4.3/5
1.0k reviews aggregatedLast checked 2026-07-31
G2 ↗Capterra ↗TrustRadius ↗

Reviewers across G2, Capterra, and TrustRadius consistently praise Domo's breadth of data connectors, polished dashboards, and responsive support. The most common complaint is cost — pricing is quote-only and can run into six figures a year — alongside a real setup and learning curve for teams new to BI.

Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.

User reviews

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