Brevo
VerifiedMarketing · www.brevo.com
Overview
Brevo (formerly Sendinblue) is an all-in-one digital marketing and CRM platform that combines email marketing, SMS/WhatsApp, marketing automation, landing pages and a sales CRM. It is known for a genuine free tier and volume-based (per-email) pricing rather than per-contact billing. The platform targets small and mid-sized businesses that want multichannel campaigns from a single tool.
The problem Brevo solves
Small and mid-sized businesses often juggle separate tools for email, SMS, automation and CRM, and get squeezed by per-subscriber pricing as their lists grow. Brevo consolidates these channels into one affordable platform with a real free tier and per-email billing, so growing contact lists don't inflate the bill. The trade-offs are strict deliverability enforcement that can suspend accounts and a landing-page builder that lags its email tooling.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Free. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Shopify, WooCommerce, WordPress, Magento (Adobe Commerce), PrestaShop, Salesforce. Validate sync direction and plan limits for the connections that matter.
- A last-checked date is not recorded; confirm current details directly with the vendor.
How to evaluate Brevo
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for Startups and small businesses wanting to start email marketing for free, Teams with large contact lists but modest send volume (pay per email, not per contact), Businesses needing multichannel outreach (email + SMS/WhatsApp) from one platform. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Brevo complete the critical workflow without manual work outside the product?
- Do the recorded connections (Shopify, WooCommerce, WordPress, Magento (Adobe Commerce)) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record does not have a recorded check date. Confirm pricing, features, security, and support directly before buying.
Best for
- Startups and small businesses wanting to start email marketing for free
- Teams with large contact lists but modest send volume (pay per email, not per contact)
- Businesses needing multichannel outreach (email + SMS/WhatsApp) from one platform
Not a fit if
- Organizations requiring HIPAA compliance (Brevo does not support it)
- Enterprises needing a polished, best-in-class landing-page/website builder
Why it’s listed
- One of the few marketing platforms with a genuinely usable free plan (300 emails/day)
- Volume-based (per-email) pricing that stays cheap as contact lists grow, unlike per-subscriber competitors
- Consolidates email, SMS, automation, landing pages and CRM in a single SMB-friendly tool
Pricing
Free
FreeFree forever plan for getting started with email marketing.
- 300 emails per day
- Up to 100,000 stored contacts
- Customizable email templates
- Drag-and-drop editor
- SMS and WhatsApp (pay as you go)
Starter
$9 per monthEntry paid plan for growing businesses, priced by monthly email volume (from 5,000 emails).
- From 20,000 emails/month with no daily sending limit
- No Brevo logo (paid add-on)
- Basic reporting
- Email support
- Scales by email volume (e.g. $9 / $29 / $69)
Business
$18 per monthFor marketing managers and growing teams needing advanced tooling.
- Everything in Starter
- A/B testing
- Advanced statistics & analytics
- Marketing automation
- Landing pages
- Multi-user access
Enterprise
FreeCustom-priced plan for large organizations with tailored needs.
- Custom volume and pricing
- Sub-account management
- Advanced integrations
- Enterprise-grade security
- Dedicated support / customer success manager
- SSO and tailored SLAs
Features
Integrations
Security & compliance
Pros & cons
Pros
- Genuine free tier and low, volume-based pricing that undercuts per-subscriber tools
- Easy to use with a clean interface and well-regarded documentation
- Broad all-in-one feature set: email, SMS, automation, segmentation, CRM and analytics
- Responsive, solution-oriented customer support noted repeatedly by reviewers
Cons
- Accounts can be suspended over strict deliverability thresholds, with slow reactivation
- Occasional bugs, slow load times and plugin issues reported by users
- Landing-page editor is clunky and feels disconnected from the email editor
- No built-in list-cleaning feature and some paid features gated behind higher tiers
What we found
Reviewers praise Brevo as an affordable, easy-to-use all-in-one platform with a generous free tier and responsive support, while common complaints center on account/deliverability suspensions, occasional bugs, and a clunky landing-page editor.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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