Audyense
Attentive
Marketing · www.attentive.com
Overview
Attentive is a conversational marketing platform that lets consumer brands grow opt-in subscriber lists and run personalized campaigns across SMS, MMS, email, RCS and push from one platform. Founded in 2016 in New York, it reports serving over 8,000 businesses. Pricing is sales-led and based on list size and message volume rather than published tiers.
The problem Attentive solves
Consumer brands that want SMS to be a real revenue channel usually end up running texts, email and push in three separate tools, with subscriber consent and message frequency tracked inconsistently across all of them. Attentive puts SMS, MMS, RCS, email and push on one subscriber profile with shared journeys and segmentation, and layers on messaging-specific compliance tooling. It is aimed at ecommerce and retail teams big enough that message volume, not seat count, is the cost driver.
Decision context
Use these points to test whether the product fits your operation, not just whether it has a long feature list.
- Published starting price: Custom pricing. Confirm user, usage, and feature limits for the plan you would actually buy.
- Deployment: cloud. Check security, data-residency, and access requirements for every team that will use it.
- Verified integrations include Shopify, BigCommerce, Adobe Commerce (Magento), WooCommerce, Salesforce, Recharge. Validate sync direction and plan limits for the connections that matter.
- This record was last checked on 7/25/2026; pricing and features can change.
How to evaluate Attentive
A listing helps create a shortlist; a trial with the team’s real workflow decides whether the tool fits. Use this reading with the structured facts and confirm changes with the vendor.
Workflow fit
The record describes it as a fit for DTC and retail ecommerce brands where SMS is a material revenue channel, not an experiment, Shopify and BigCommerce merchants wanting native commerce triggers like back-in-stock and abandoned cart, Marketing teams that want a hands-on strategic account manager rather than self-serve tooling. Check that this context matches the volume, roles, and processes your team needs it to support.
Pilot questions
- Can Attentive complete the critical workflow without manual work outside the product?
- Do the recorded connections (Shopify, BigCommerce, Adobe Commerce (Magento), WooCommerce) support the sync direction, permissions, and volume we need?
- What user, usage, storage, support, or security limits appear after the headline starting price?
Evidence and freshness
This record was checked on 7/25/2026. That date tells you when the record was reviewed, not that the vendor has left its terms unchanged since then.
Best for
- DTC and retail ecommerce brands where SMS is a material revenue channel, not an experiment
- Shopify and BigCommerce merchants wanting native commerce triggers like back-in-stock and abandoned cart
- Marketing teams that want a hands-on strategic account manager rather than self-serve tooling
Not a fit if
- Small brands that need transparent, low-commitment self-serve pricing
- B2B or non-commerce companies needing a general marketing suite rather than owned-channel messaging
Why it’s listed
- One of the largest dedicated SMS-first marketing platforms, used by 8,000+ brands
- Genuinely cross-channel: SMS, MMS, RCS, email and push on one subscriber profile
- Purpose-built TCPA/CTIA compliance tooling that generic email platforms don't ship
Pricing
Text
Custom pricingSMS, MMS and RCS messaging only, priced on list size and messages sent.
- SMS and MMS campaigns
- RCS messaging
- Sign-up units for list growth
- Audience Manager segmentation
- Analytics and reporting
- AI Essentials included
Text & Email
Custom pricingCombines SMS/MMS with full email campaigns, priced on list size and messages sent.
- Everything in Text
- Full email campaigns with no-code builder
- Cross-channel journeys
- Email deliverability and reputation management
- Unified subscriber profiles
SMS, Email, RCS & Push
Custom pricingAll four messaging channels with unified profiles and cross-channel journeys.
- Everything in Text & Email
- Push notifications
- RCS for Business
- Unified cross-channel profiles
- Cross-channel journey orchestration
Enterprise
Custom pricingEverything Attentive offers including the complete AI suite and priority support.
- All messaging channels
- Complete AI suite (AI Pro, AI Grow, AI Journeys)
- Priority support
- Attentive Concierge
- Custom pricing
Features
Integrations
Security & compliance
Pros & cons
Pros
- Intuitive no-code campaign and journey builder that new users pick up quickly
- Hands-on account management and support, repeatedly singled out across Capterra, G2 and Shopify reviews
- Strong list-growth tooling — sign-up units and pop-ups reviewers credit with real subscriber lift
- Flexible A/B testing across campaigns, journeys (up to six variants) and sign-up units
Cons
- Expensive relative to competitors and priced opaquely — no published rates, so budgeting needs a sales cycle
- Contracts carry minimum commitments and, per some reviewers, early-termination penalties
- Reporting is seen as insufficiently granular by reviewers who want deeper analysis
- Some integrations are one-way or need custom development work to fully connect
What we found
Reviewers on Capterra, G2 and the Shopify App Store consistently praise the intuitive campaign builder, strong sign-up units for list growth and unusually hands-on account management. The dominant complaints are cost relative to competitors, minimum-commitment contracts and reporting that reviewers want to be more granular.
Ratings and review counts come from public review platforms. We link to the original source and keep the underlying review text out of this profile.
User reviews
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