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Starnus vs. The Trade Desk

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

The Trade Desk starts at $5 per seat, versus Starnus at $50.

Full comparison

Starnusfrom $50 EUR per month (Pro)
The Trade Deskfrom $5 per month
Audyense Score44AS*Low32AS*Low
PositioningAI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently.
Free tierNoYes
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketSMB, Mid-market, Enterprise
Pricing plans
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
  • FreeFree
  • Basic$12
  • StarterFree
  • Professional$12
Find new audiences fast—YesDocumented in the sourced profile.
Omnichannel marketing platform—YesDocumented in the sourced profile.
Measure online and in-store—YesDocumented in the sourced profile.
Reach more channels—YesDocumented in the sourced profile.
Access cutting-edge technology—YesDocumented in the sourced profile.
Connect with premium content—YesDocumented in the sourced profile.
Data enrichment—YesDocumented in the sourced profile.
Audience targeting—YesDocumented in the sourced profile.
Account research—YesDocumented in the sourced profile.
Integrations verified—4+
Aggregate rating5.0 · 2 reviews— · No reviews yet
Integrations
SmartleadUnipileHubSpotPerplexity
LinkedInFacebookInstagramAPI
Security & compliance——
Pros
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
  • Documented capability: Find new audiences fast
  • Documented capability: Omnichannel marketing platform
  • Profile names a concrete ICP: The Trade Desk is recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, conne
  • Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
Cons
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
Visit Starnus ↗Visit The Trade Desk ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

The Trade Desk

The Trade Desk is a digital advertising platform designed for advertisers who want to find new audiences and grow their brands efficiently. It fits within the adtech category and stands out by offering an omnichannel solution that covers audio, connected TV, mobile, display, video, and more—all from a single platform. It uses cutting-edge technology and access to premium content for smarter marketing. This tool works best for brand building and performance marketing across multiple channels. Advertisers can quickly reach more people and measure results both online and in-store, often seeing value soon after adopting it. It’s ideal for marketers looking to optimize campaigns with real-time data and broad media reach. The Trade Desk integrates into your marketing tech stack by enhancing your advertising efforts rather than replacing CRM or email tools. It’s not meant for direct customer relationship management or data enrichment but focuses strictly on programmatic advertising and audience targeting. This helps businesses achieve better digital advertising outcomes fast, without adding complexity to existing sales or marketing systems. ▶ Video Review Coming Soon We're working on creating a detailed video review for The Trade Desk .

A particularly good fit for: recommended for advertisers and brands looking to reach new audiences and grow with smart, omnichannel marketing across audio, connected TV, mobile, and more. U SMBs, Mid-market, Enterprise teams with a defined revenue workflow account research

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Pricing and plan structure

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

The Trade Desk: Published starting price $5 per month

  • FreeFree
  • Basic$12 per month
  • StarterFree
  • Professional$12 per month

Capabilities worth validating

  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.
  • The Trade Desk: Find new audiences fast, Omnichannel marketing platform, Measure online and in-store, Reach more channels, Access cutting-edge technology Integrations include LinkedIn, Facebook, Instagram, API.

Questions to answer before switching

  • Does Starnus's selected plan include the features and limits we need?
  • Does The Trade Desk's selected plan include the features and limits we need?
  • Does the exact integration path for Smartlead, Unipile, HubSpot support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Smartlead, Unipile, HubSpot: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Starnus product site, Product Hunt, Starnus; The Trade Desk product site, ColdIQ profile, Vendor website