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SMS-Magic vs. Starnus

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

SMS-Magic starts at $50 per seat, versus Starnus at $50.

Full comparison

SMS-Magicfrom $50 per month
Starnusfrom $50 EUR per month (Pro)
Audyense Score33AS*Low44AS*Low
PositioningSMS-Magic is a messaging platform designed for businesses to engage customers through conversational texting.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • FreeFree
  • BasicCustom pricing
  • Business$9
  • EnterpriseCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Conversational messaging through multiple channelsYesDocumented in the sourced profile.—
Native CRM messaging applicationYesDocumented in the sourced profile.—
Mobile app for instant supportYesDocumented in the sourced profile.—
Industry-specific messaging solutionsYesDocumented in the sourced profile.—
Global messaging and complianceYesDocumented in the sourced profile.—
Advanced message delivery analyticsYesDocumented in the sourced profile.—
Contact Syncing & Crm IntegrationYesDocumented in the sourced profile.—
Whatsapp & Messenger AutomationYesDocumented in the sourced profile.—
Integrations verified9+—
Aggregate rating— · No reviews yet5.0 · 2 reviews
Integrations
SalesforceHubSpotZohoLinkedInFacebookTwitter+3 more
SmartleadUnipileHubSpotPerplexity
Security & compliance——
Pros
  • Documented capability: Conversational messaging through multiple channels
  • Documented capability: Native CRM messaging application
  • Profile names a concrete ICP: SMS-Magic is recommended for businesses that want to engage customers anytime, anywhere through conversational messaging using text, WhatsApp, Faceboo
  • Public profile names Salesforce, HubSpot, Zoho as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit SMS-Magic ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

SMS-Magic

SMS-Magic is a messaging platform designed for businesses to engage customers through conversational texting. It fits in the category of CRM messaging tools, enabling text communication via SMS, WhatsApp, Facebook Messenger, and LINE. What sets SMS-Magic apart is its ease of use on mobile devices and strong focus on creating positive customer experiences. The tool shines in industries like financial services, healthcare, education, and staffing, where quick, direct communication is key. Results come fast, with teams able to start messaging immediately after setup, boosting customer support and sales outreach instantly. SMS-Magic integrates seamlessly with CRMs like Salesforce and Zoho, making it a core part of the go-to-market stack for messaging and customer engagement. It’s not designed for broadcast marketing or non-personalized bulk texting; it focuses on real-time, conversational messaging to improve customer relationships.

A particularly good fit for: recommended for businesses that want to engage customers anytime, anywhere through conversational messaging using text, WhatsApp, Facebook Messenger, and LINE. SMBs, Mid-market, Enterprise teams with a defined revenue workflow contact syncing & crm integration

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

SMS-Magic: Published starting price $50 per month

  • FreeFree
  • BasicCustom pricing
  • Business$9 per month
  • EnterpriseCustom pricing

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • SMS-Magic: Conversational messaging through multiple channels, Native CRM messaging application, Mobile app for instant support, Industry-specific messaging solutions, Global messaging and compliance Integrations include Salesforce, HubSpot, Zoho, LinkedIn.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does SMS-Magic's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for Salesforce, HubSpot, Zoho support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Salesforce, HubSpot, Zoho: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: SMS-Magic product site, ColdIQ profile, Vendor website; Starnus product site, Product Hunt, Starnus