Audyense·
Side-by-side record

Scratchpad vs. Surfer SEO

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Scratchpad starts at $1 per seat, versus Surfer SEO at $49. Scratchpad carries the higher aggregate rating (4.8/5 vs 4.8/5).

Full comparison

Scratchpadfrom $1 per month
Surfer SEOfrom $49 per month
Audyense Score70ASStrong64AS*Fair
PositioningScratchpad?Be the answer in Google — and everywhere buyers search
Free tierNoNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Starting plan$1
  • Higher tiersCustom pricing
  • Discovery$49
  • Standard$99
  • Pro$182
  • Peace of Mind$299
  • Enterprise$999
RevOpsYesDocumented in the sourced profile.
Sales AnalyticsYesDocumented in the sourced profile.
Workflow automationYesDocumented in the sourced profile.
Analytics and reportingYesDocumented in the sourced profile.
CRM synchronizationYesDocumented in the sourced profile.
Data and audience managementYesDocumented in the sourced profile.
Landing pages & formsNoNo landing page or form builder.
A/B testingNoNo content or campaign A/B testing capability offered.
AI featuresYesAI writing assistant (Surfy), content humanizer, and AI-search visibility tracking across ChatGPT/Gemini/Claude/Perplexity.
Audience segmentationNoNot a CRM/audience tool; no segmentation features.
Campaign analyticsNoTracks content/keyword rankings and AI visibility, not marketing campaign performance.
Email marketingNoNo email sending or campaign functionality.
Marketing automationNoNot a marketing automation platform; Zapier integration only triggers content workflows, not broader marketing sequences.
Public APIYesOfficial Surfer API available via add-on on paid plans and included on Enterprise.
SMS marketingNoNo SMS capability; unrelated to product scope.
Social media managementNoNo social publishing or scheduling features.
Integrations verified8+
Aggregate rating4.8 · 1.5k reviews4.8 · 545 reviews
Integrations
SalesforceOutreachSlackGmailOutlookMake+2 more
WordPressGoogle DocsKeyword Surfer (Chrome extension)ContentfulChatGPT (Canvas)Jasper+3 more
Security & compliance
SOC 2GDPR
Pros
  • Very easy to use and significantly faster than working directly in Salesforce, especially for updating many fields or records at once. Deep Salesforce integration with inline editing, tiles, and views that keep pipeline and notes in sync without complex report building. AI features such as call summaries, suggested field updates, and automated follow-ups save reps
  • Documented capability: RevOps
  • Documented capability: Sales Analytics
  • Names workflow connections including Salesforce, Outreach, Slack
  • Real-time Content Editor with NLP-based term and structure suggestions is widely called the standout feature
  • Easier learning curve than technical SEO/data tools like Ahrefs or Semrush for content-focused users
  • Responsive, well-regarded customer support per both G2 and Capterra reviewers
  • Native WordPress and Google Docs integrations keep optimization in the writer's existing workflow
Cons
  • olidate those workflows into one AI-powered workspace. Is Scratchpad good for small businesses? Yes, Scratchpad can be a strong fit for small businesses that use Salesforce and want to improve data hygiene and sales productivity without heavy admin overhead. The free plan and lower-cost Solo tier allow individual reps and small teams to adopt the workspace quickly. However, very small organizations with a simple sales process or those not using Salesforce may find the value more limited. The greatest impact typically comes for SMB and mid-market teams with multiple sellers, defined sales stages, and a need to keep Salesforce data accurate for forecasting and reporting. Book a strategy call Ready to fill your pipeline? Choose a 30-minute time and we will map out exactly how SalesHive can book meetings for your team. Loading available meeting times The B2B sales agency that books qualified meetings for your team, cold calling and email outreach run end-to-end by US-based SDRs on our own AI platform. AI infrastructure Powered by OpenAI Enterprise security Security by ESOF Services B2B Sales Agency Sales Development Agency Lead Generation Cold Calling Email Outreach Appointment Setting
  • Pricing and usage limits should be checked against the exact plan
  • Fit is strongest for the stated SMB, Mid-market, Enterprise audience
  • Reported outcomes should be validated with the buyer's own data
  • Pricing is a recurring complaint, especially for freelancers and small teams, and rose across recent plan changes
  • Monthly content-document and AI-tracking credits do not roll over, creating workflow interruptions for uneven workloads
  • Chasing a high Content Score can lead to over-optimized copy that reads worse and doesn't always correlate with ranking gains, per user reports
  • Keyword and SERP data can be less reliable for highly localized or non-English searches
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