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Side-by-side record

Scratchpad vs. Smile.io

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Smile.io starts at Free per seat, versus Scratchpad at $1. Smile.io carries the higher aggregate rating (4.9/5 vs 4.8/5). Smile.io lists more integrations (31+ vs 8+).

Full comparison

Scratchpadfrom $1 per month
Smile.iofrom Free
Audyense Score70ASStrong76ASStrong
PositioningScratchpad?The leading loyalty platform for ambitious Shopify brands.
Free tierNoYes
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • Starting plan$1
  • Higher tiersCustom pricing
  • FreeFree
  • Essential$15
  • Standard$79
  • Growth$199
  • Plus$999
  • EnterpriseCustom pricing
RevOpsYesDocumented in the sourced profile.—
Sales AnalyticsYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Analytics and reportingYesDocumented in the sourced profile.—
CRM synchronizationYesDocumented in the sourced profile.—
Data and audience managementYesDocumented in the sourced profile.—
A/B testing—NoNo A/B testing capability found on smile.io, help.smile.io, or in reviews.
AI features—NoNo native AI feature found on smile.io or in help docs.
Audience segmentation—PartialSegmentation is scoped to loyalty data only — VIP tier, members vs. non-members, redeemers vs. non-redeemers.
Campaign analytics—PartialHas program-performance analytics, benchmarks, and VIP insights, but this is loyalty-program reporting, not multi-channel campaign analytics.
Email marketing—NoNo native email sending or composition; email is delivered only via integrations like Klaviyo, Mailchimp, and Omnisend.
Landing pages & forms—PartialShips a dedicated loyalty page / Loyalty Hub, but this is a single fixed-purpose page, not a general landing-page or form builder.
Marketing automation—Partial"Nudges" on-site reminders and Shopify Flow/Klaviyo triggers provide event-based automation, but scoped to loyalty actions.
Public API—YesREST API available with API keys/scopes, gated to Plus/Enterprise plans and Shopify/BigCommerce stores only.
SMS marketing—NoNo native SMS marketing found in Smile.io's own product docs.
Social media management—NoOnly supports social sharing for referrals and awarding points for following/engaging with social channels; no post scheduling or publishing.
Integrations verified8+31+
Aggregate rating4.8 · 1.5k reviews4.9 · 67 reviews
Integrations
SalesforceOutreachSlackGmailOutlookMake+2 more
ShopifyBigCommerceGorgiasJudge.meKlaviyoDigioh+9 more
Security & compliance
SOC 2GDPR
SOC 2 Type I
Pros
  • Very easy to use and significantly faster than working directly in Salesforce, especially for updating many fields or records at once. Deep Salesforce integration with inline editing, tiles, and views that keep pipeline and notes in sync without complex report building. AI features such as call summaries, suggested field updates, and automated follow-ups save reps
  • Documented capability: RevOps
  • Documented capability: Sales Analytics
  • Names workflow connections including Salesforce, Outreach, Slack
  • Easy setup and an intuitive dashboard that integrates smoothly with Shopify.
  • Strong, responsive customer support across channels.
  • Shopify POS integration lets in-store customers earn and redeem points seamlessly.
  • Flexible earning options: points for purchases, referrals, birthdays, and social actions.
Cons
  • olidate those workflows into one AI-powered workspace. Is Scratchpad good for small businesses? Yes, Scratchpad can be a strong fit for small businesses that use Salesforce and want to improve data hygiene and sales productivity without heavy admin overhead. The free plan and lower-cost Solo tier allow individual reps and small teams to adopt the workspace quickly. However, very small organizations with a simple sales process or those not using Salesforce may find the value more limited. The greatest impact typically comes for SMB and mid-market teams with multiple sellers, defined sales stages, and a need to keep Salesforce data accurate for forecasting and reporting. Book a strategy call Ready to fill your pipeline? Choose a 30-minute time and we will map out exactly how SalesHive can book meetings for your team. Loading available meeting times The B2B sales agency that books qualified meetings for your team, cold calling and email outreach run end-to-end by US-based SDRs on our own AI platform. AI infrastructure Powered by OpenAI Enterprise security Security by ESOF Services B2B Sales Agency Sales Development Agency Lead Generation Cold Calling Email Outreach Appointment Setting
  • Pricing and usage limits should be checked against the exact plan
  • Fit is strongest for the stated SMB, Mid-market, Enterprise audience
  • Reported outcomes should be validated with the buyer's own data
  • Costs increase quickly as you move up tiers, which reviewers call expensive for smaller businesses.
  • Advanced features like VIP tiers and deeper customization are gated behind higher-priced plans.
  • The UI shows features merchants do not have access to on their plan, which some reviewers called confusing.
  • Unannounced product changes have disrupted some merchants' setups.
Visit Scratchpad ↗Visit Smile.io ↗