Side-by-side record

Refine Labs vs. Tally

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Tally starts at Free per seat, versus Refine Labs at $200. Refine Labs carries the higher aggregate rating (4.8/5 vs 4.8/5). Tally lists more integrations (17+ vs 10+).

Full comparison

	Refine Labsfrom $200 per month	Tallyfrom Free
Audyense Score	48AS*Low	70ASStrong
Positioning	Refine Labs?	A free, full-featured form builder that feels as simple as writing a document — no coding required.
Free tier	No	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, Mid-market, Enterprise	Startup, SMB
Pricing plans	Starting plan$200 Higher tiersCustom pricing	FreeFree Pro$24 Business$74
Revenue Engine Optimization framework	YesDocumented in the sourced profile.	—
Change management for GTM	YesDocumented in the sourced profile.	—
Paid media strategy & execution	YesDocumented in the sourced profile.	—
Content & creative production	YesDocumented in the sourced profile.	—
Split the Funnel and revenue performance audits	YesDocumented in the sourced profile.	—
Pipeline Sources measurement framework	YesDocumented in the sourced profile.	—
Account-based marketing programs	YesDocumented in the sourced profile.	—
Self-reported attribution enablement	YesDocumented in the sourced profile.	—
The Vault on-demand training	YesDocumented in the sourced profile.	—
DemandGPT (Maxwell) AI assistant	YesDocumented in the sourced profile.	—
Analytics & reporting	YesDocumented in the sourced profile.	—
Testing & experimentation programs	YesDocumented in the sourced profile.	—
A/B testing	—	NoNo evidence of A/B testing capability for forms.
AI features	—	PartialOffers an MCP Server / Claude Connector for AI agents, but reviewers note the absence of native AI form generation.
Audience segmentation	—	NoTally is a form builder, not a CRM/audience tool; no segmentation feature.
Campaign analytics	—	PartialPro tier adds per-form visit and drop-off analytics, not cross-channel campaign analytics.
Email marketing	—	NoNo campaign/broadcast email feature; only self-notification emails on submission.
Landing pages & forms	—	PartialForms are the core product; no native landing-page builder, though forms embed into pages built elsewhere.
Marketing automation	—	NoNo native automation beyond generic webhook/Zapier/Make connections.
Public API	—	YesA documented Tally API is listed as a direct integration.
SMS marketing	—	NoNot found on site, docs, or integrations list.
Social media management	—	NoNot found; only a Meta Pixel tracking integration exists.
Integrations verified	10+	17+
Aggregate rating	4.8 · 4 reviews	4.8 · 102 reviews
Integrations	SalesforceHubSpotMarketoGoogle AdsGoogle AnalyticsOutreach+4 more	ZapierMaken8nGoogle SheetsNotionCoda+11 more
Security & compliance	—	—
Pros	Deep expertise in B2B SaaS demand generation and revenue-focused marketing strategy. High-quality strategic guidance that challenges outdated lead-generation and MQL-centric models. Strong communication and collaboration, with clients frequently praising how embedded the team feels with in-house stakeholders. Data-driven approach with clear reporting on pipeline, CAC, win rates, and business impact rather than vanity metrics. Creative and campaigns that feel differentiated for B2B and are continuously tested and optimized. On-demand education and playbooks in The Vault are highly valued by marketers looking to upskill and standardize their approach. Employee reviews often highlight smart colleagues, a learning-oriented culture, and remote-first flexibility. Documented capability: Revenue Engine Optimization framework Documented capability: Change management for GTM Names workflow connections including Salesforce, HubSpot, Marketo	Intuitive, fast setup with a user-friendly interface praised across G2 and Capterra. A genuinely unrestricted free tier with unlimited forms and submissions is a standout differentiator versus competitors like Typeform. Broad, seamless integrations, especially with Zapier, Google Sheets, Airtable, and Notion. Support is described as responsive, helpful, and unusually hands-on.
Cons	Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated Startup, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data	Conditional logic and advanced field placement have a learning curve and can feel clunky. Analytics and export options are limited compared to top-tier survey tools. Some regional payment integrations (e.g. certain African payment providers) are unavailable. No AI-native form generation, unlike some newer AI-first competitors.
	Visit Refine Labs ↗	Visit Tally ↗