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Side-by-side record

Pocus vs. Starnus

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Starnus starts at $50 per seat, versus Pocus at Custom pricing.

Full comparison

Pocusfrom Custom pricing
Starnusfrom $50 EUR per month (Pro)
Audyense Score13AS*Low44AS*Low
PositioningProduct-led sales software that turns usage and intent signals into prioritized pipeline plays.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierNoNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-marketStartup, SMB, Mid-market
Pricing plans
  • Sales-led planCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Product usage signalsYesOfficial product-led sales page describes product usage insights and signals.—
Buying intent prioritizationYesOfficial page describes using usage and buying intent to build pipeline.—
Personalized outreach playbooksYesOfficial page documents data-driven playbooks for personalized outreach.—
Revenue opportunity discoveryYesOfficial page positions the product around revealing hidden conversion and expansion opportunities.—
Integrations verified——
Aggregate rating— · No reviews yet5.0 · 2 reviews
Integrations
SalesforceHubSpotOutreachSalesloft
SmartleadUnipileHubSpotPerplexity
Security & compliance——
Pros
  • Strong fit for product-led sales motions
  • Uses product and intent signals to reduce unfocused outreach
  • Documents repeatable playbooks for expansion and conversion
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • No public numeric pricing found on official pages
  • Value depends on clean product usage data
  • Not a general-purpose CRM replacement
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit Pocus ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Pocus

Pocus helps product-led sales teams uncover conversion and expansion opportunities from existing users by combining product usage data, buying intent, and first- and third-party account signals. Reps use the platform to focus outreach on the accounts most likely to convert, personalize messaging, and repeat playbooks that move self-serve users toward larger sales conversations.

A particularly good fit for: PLG companies adding sales motion Revenue teams prioritizing self-serve users Sales teams with usable product telemetry

May be a poor fit if: Teams without product usage data Traditional CRM buyers seeking full account and opportunity management

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

Pocus: Published starting price Custom pricing

  • Sales-led planCustom pricing

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • Pocus: Product usage signals, Buying intent prioritization, Personalized outreach playbooks, Revenue opportunity discovery Integrations include Salesforce, HubSpot, Outreach, Salesloft.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does Pocus's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for Salesforce, HubSpot, Outreach support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Salesforce, HubSpot, Outreach: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-23. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Pocus product site, Official product-led sales page, Official website; Starnus product site, Product Hunt, Starnus