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Lob vs. Starnus

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Starnus starts at $50 per seat, versus Lob at $260.

Full comparison

Lobfrom $260 per month
Starnusfrom $50 EUR per month (Pro)
Audyense Score32AS*Low44AS*Low
PositioningLob is a direct mail platform designed to simplify and speed up sending physical mail for businesses.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • Free$109
  • BasicCustom pricing
  • Growth$550
  • BusinessCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Advanced campaign toolsYesDocumented in the sourced profile.—
Award-winning APIsYesDocumented in the sourced profile.—
Postal IQ routingYesDocumented in the sourced profile.—
Nationwide print delivery networkYesDocumented in the sourced profile.—
Data-driven mail personalizationYesDocumented in the sourced profile.—
Industry-leading compliance standardsYesDocumented in the sourced profile.—
Marketing automationYesDocumented in the sourced profile.—
Postal Mail OutreachYesDocumented in the sourced profile.—
Integrations verified4+—
Aggregate rating— · No reviews yet5.0 · 2 reviews
Integrations
MakeLinkedInAPIWebhooks
SmartleadUnipileHubSpotPerplexity
Security & compliance——
Pros
  • Documented capability: Advanced campaign tools
  • Documented capability: Award-winning APIs
  • Profile names a concrete ICP: Lob is recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing.
  • Public profile names Make, LinkedIn, API as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit Lob ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Lob

Lob is a direct mail platform designed to simplify and speed up sending physical mail for businesses. It fits in the marketing automation and customer outreach category. What sets Lob apart is its advanced Postal IQ routing, nationwide print network, and easy API integration, ensuring fast, predictable, and secure mail delivery. Lob shines for companies running high-volume direct mail campaigns, especially those needing personalized, data-driven outreach. You can see results within a few days, as mail printing and sending happen quickly with automated workflows. This makes Lob ideal for timely compliance, customer retention, and large marketing efforts. In the go-to-market stack, Lob integrates well with CRMs and outreach tools to automate campaigns and track mail delivery from start to finish. However, it’s not a digital-only communication tool and doesn’t replace email or digital ads; it focuses solely on physical direct mail execution and fulfillment. ▶ Video Review Coming Soon We're working on creating a detailed video review for Lob .

A particularly good fit for: recommended for teams managing complex direct mail at scale who need fast, predictable delivery with advanced routing and nationwide printing. Trusted by 12,000 SMBs, Mid-market, Enterprise teams with a defined revenue workflow postal mail outreach

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

Lob: Published starting price $260 per month

  • Free$109 per month
  • BasicCustom pricing
  • Growth$550 quote
  • BusinessCustom pricing

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • Lob: Advanced campaign tools, Award-winning APIs, Postal IQ routing, Nationwide print delivery network, Data-driven mail personalization Integrations include Make, LinkedIn, API, Webhooks.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does Lob's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for Make, LinkedIn, API support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Make, LinkedIn, API: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Lob product site, ColdIQ profile, Vendor website; Starnus product site, Product Hunt, Starnus