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Listrak vs. Starnus

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Listrak starts at $19 per seat, versus Starnus at $50.

Full comparison

Listrakfrom $19 per month
Starnusfrom $50 EUR per month (Pro)
Audyense Score32AS*Low44AS*Low
PositioningListrak is a marketing automation platform designed for retail and brand marketers.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • FreeFree
  • Basic$12
  • StarterFree
  • GrowthCustom pricing
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Person-first marketing automationYesDocumented in the sourced profile.—
Unified cross-channel marketing platformYesDocumented in the sourced profile.—
AI-powered insights and activationYesDocumented in the sourced profile.—
Lifecycle marketing and retentionYesDocumented in the sourced profile.—
Streamlined execution efficiencyYesDocumented in the sourced profile.—
Compliance-first regulatory guidanceYesDocumented in the sourced profile.—
Data enrichmentYesDocumented in the sourced profile.—
Workflow automationYesDocumented in the sourced profile.—
Marketing automationYesDocumented in the sourced profile.—
Integrations verified5+—
Aggregate rating— · No reviews yet5.0 · 2 reviews
Integrations
LinkedInFacebookInstagramTwitterAPI
SmartleadUnipileHubSpotPerplexity
Security & compliance——
Pros
  • Documented capability: Person-first marketing automation
  • Documented capability: Unified cross-channel marketing platform
  • Profile names a concrete ICP: Listrak is recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal
  • Public profile names LinkedIn, Facebook, Instagram as connected workflow surfaces
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Some pricing or higher-tier terms are not publicly itemized
  • Fit is strongest for the stated SMBs, Mid-market, Enterprise audience rather than every team
  • Named integrations should be validated against the team's exact plan and workflow
  • Reported outcomes and vendor claims should be validated with the buyer's own data
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit Listrak ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

Listrak

Listrak is a marketing automation platform designed for retail and brand marketers. It helps businesses unify data, identity, and marketing channels like email, SMS, push, and web. The tool focuses on boosting revenue with AI-driven personalization and lifecycle marketing, making hyper-personalized customer engagement easy. Listrak shines in customer retention, cross-channel campaigns, and real-time marketing. Brands typically see fast ROI, improving email revenue and ad spend returns within weeks. It’s ideal for businesses wanting to grow customer lifetime value while automating marketing workflows. Listrak integrates with CRM, email, and data enrichment tools to centralize marketing efforts. It excels at cross-channel orchestration and identity resolution. However, it’s not a standalone CRM or a full e-commerce platform but works best as part of a broader tech stack focused on marketing automation and customer engagement.

A particularly good fit for: recommended for retailers and brands who want to grow revenue and keep customers engaged using AI-powered marketing automation. It’s ideal for companies like 7 SMBs, Mid-market, Enterprise teams with a defined revenue workflow workflow automation

May be a poor fit if: Teams looking for a single-purpose tool outside its documented go-to-market focus Teams that need unlimited usage without plan or credit limits

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

Listrak: Published starting price $19 per month

  • FreeFree
  • Basic$12 per month
  • StarterFree
  • GrowthCustom pricing

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • Listrak: Person-first marketing automation, Unified cross-channel marketing platform, AI-powered insights and activation, Lifecycle marketing and retention, Streamlined execution efficiency Integrations include LinkedIn, Facebook, Instagram, Twitter.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does Listrak's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for LinkedIn, Facebook, Instagram support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through LinkedIn, Facebook, Instagram: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-25. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: Listrak product site, ColdIQ profile, Vendor website; Starnus product site, Product Hunt, Starnus