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Side-by-side record

Lavender vs. Salesflare

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Lavender starts at Free per seat, versus Salesflare at $29. Lavender carries the higher aggregate rating (4.8/5 vs 4.8/5).

Full comparison

Lavenderfrom Free
Salesflarefrom $29 per user/month
Audyense Score68ASFair65AS*Fair
PositioningAI email coaching and personalization for sales teams.The intelligent CRM small and medium-sized B2B businesses love to use
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB
Pricing plans
  • BasicFree
  • Starter$27
  • Team$89
  • Growth$29
  • Pro$49
  • Enterprise$99
Email scoringYes—
AI email writerYes—
Personalization assistantYes—
Mobile optimizationYes—
Inbox integrationsYes—
Sales engagement integrationsYes—
Team coaching dashboardYes—
Email analyticsYes—
Custom objects—NoCustom fields on standard objects are supported, but no ability to create new custom object types.
Workflow automation—PartialSimple trigger-based automation exists on Pro+, but reviewers report it caps out for complex multi-step processes.
AI features—YesAI-assisted personalized email writing and automated data enrichment from email, calendar, and social sources.
Native calling—NoNo built-in dialer; reviewers note the need to bolt on third-party calling tools.
Public API—YesREST API with bearer-token auth, documented at api.salesflare.com/docs.
Email & calendar sync—YesCore feature: two-way Gmail/Outlook and calendar sync with automatic activity logging.
Reporting & dashboards—PartialBuilt-in Revenue dashboard on all tiers; fully custom dashboards only on Pro and above.
Mobile app—YesNative iOS and Android apps for pipeline, contacts, and call/meeting logging on the go.
Lead scoring—NoNo dedicated predictive lead-scoring feature; product centers on automated data capture rather than scoring models.
Sales forecasting—Yes"Expected revenue vs. revenue goal" and funnel-analysis reports are built into the Revenue dashboard from the entry plan.
Integrations verified10+—
Aggregate rating4.8 · 62 reviews4.8 · 304 reviews
Integrations
GmailOutlook 365OutreachSalesloftHubSpotGroove+4 more
GmailMicrosoft OutlookGoogle CalendarGoogle WorkspaceGoogle DriveGoogle Sheets+12 more
Security & compliance
SOC 2GDPR
GDPR compliant (DPA available; EU data hosted on Google Cloud in Belgium)
Pros
  • Fast feedback loop
  • Useful personalization assistant
  • Accessible free tier
  • Good sales-tool coverage
  • Consistently top-rated for ease of use and ease of setup versus other CRMs
  • Automated data capture (emails, meetings, contacts) sharply reduces manual CRM admin
  • Strong Gmail/Outlook and LinkedIn integration with automatic email/link tracking
  • Highly rated customer support (4.9/5 on Capterra)
Cons
  • Narrower than a full sales engagement platform
  • Quality depends on source context
  • Team plans are per-seat
  • Public review count is modest
  • Workflow automation handles simple triggers well but caps out on complex, multi-step sequences
  • No proper email sequence/drip functionality noted by Capterra reviewers (separate from its campaign feature)
  • Lacks advanced customization and deeper reporting needed by larger teams
  • Occasional issues reconnecting the email account integration, per TrustRadius reviewers
Visit Lavender ↗Visit Salesflare ↗