Side-by-side record

Influence & Co vs. Tally

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Tally starts at Free per seat, versus Influence & Co at $200. Influence & Co carries the higher aggregate rating (4.9/5 vs 4.8/5). Tally lists more integrations (17+ vs 5+).

Full comparison

	Influence & Cofrom $200 per month	Tallyfrom Free
Audyense Score	47AS*Low	70ASStrong
Positioning	Influence & Co?	A free, full-featured form builder that feels as simple as writing a document — no coding required.
Free tier	No	Yes
Deployment	Cloud / SaaS	Cloud / SaaS
Best fit	Startup, SMB, Mid-market, Enterprise	Startup, SMB
Pricing plans	Starting plan$200 Higher tiersCustom pricing	FreeFree Pro$24 Business$74
Content strategy and editorial planning	YesDocumented in the sourced profile.	—
Thought-leadership development	YesDocumented in the sourced profile.	—
Guest-contributed content and PR	YesDocumented in the sourced profile.	—
Blog and owned-media management	YesDocumented in the sourced profile.	—
SEO content and keyword research	YesDocumented in the sourced profile.	—
Sales-enablement content	YesDocumented in the sourced profile.	—
Lead-generation campaigns	YesDocumented in the sourced profile.	—
Content amplification	YesDocumented in the sourced profile.	—
Executive branding and personal-brand strategy	YesDocumented in the sourced profile.	—
ICo Core content management platform	YesDocumented in the sourced profile.	—
Analytics and reporting	YesDocumented in the sourced profile.	—
Industry-specific content expertise	YesDocumented in the sourced profile.	—
A/B testing	—	NoNo evidence of A/B testing capability for forms.
AI features	—	PartialOffers an MCP Server / Claude Connector for AI agents, but reviewers note the absence of native AI form generation.
Audience segmentation	—	NoTally is a form builder, not a CRM/audience tool; no segmentation feature.
Campaign analytics	—	PartialPro tier adds per-form visit and drop-off analytics, not cross-channel campaign analytics.
Email marketing	—	NoNo campaign/broadcast email feature; only self-notification emails on submission.
Landing pages & forms	—	PartialForms are the core product; no native landing-page builder, though forms embed into pages built elsewhere.
Marketing automation	—	NoNo native automation beyond generic webhook/Zapier/Make connections.
Public API	—	YesA documented Tally API is listed as a direct integration.
SMS marketing	—	NoNot found on site, docs, or integrations list.
Social media management	—	NoNot found; only a Meta Pixel tracking integration exists.
Integrations verified	5+	17+
Aggregate rating	4.9 · 4 reviews	4.8 · 102 reviews
Integrations	HubSpotOutreachMakeLinkedInAPI	ZapierMaken8nGoogle SheetsNotionCoda+11 more
Security & compliance	—	—
Pros	pective clients should expect a custom quote after a discovery call. What are the main features of Influence & Co? Core offerings include content strategy and audits, blog and owned-media management, ghostwritten thought-leadership articles, PR and media relations, SEO content and keyword research, case studies and white papers, content amplification across email and social, and analytics and reporting via its proprietary ICo Core platform. Together these services are designed to build brand authority, organic visibility and a stronger sales pipeline. Who are Influence & Co's main competitors? Influence & Co competes with other premium B2B content and thought-leadership agencies such as Animalz, Column Five, Fractl, SmartBug Media and similar firms that combine strategic content planning, writing, SEO and PR services for growth-stage and enterprise clients. Is Influence & Co good for small businesses? Influence & Co can be a strong fit for well-funded small and mid-sized B2B companies that can commit to a multi-thousand-dollar monthly content budget and want a long-term, hands-on partner. Very small businesses, early-stage startups or teams looking for low-cost, do-it-yourself tool Documented capability: Content strategy and editorial planning Documented capability: Thought-leadership development Names workflow connections including HubSpot, Outreach, Make	Intuitive, fast setup with a user-friendly interface praised across G2 and Capterra. A genuinely unrestricted free tier with unlimited forms and submissions is a standout differentiator versus competitors like Typeform. Broad, seamless integrations, especially with Zapier, Google Sheets, Airtable, and Notion. Support is described as responsive, helpful, and unusually hands-on.
Cons	Engagements and retainers can be relatively expensive, with minimum fees around $5,000/month, which may be high for very small businesses. Like many growing agencies, some reviewers note occasional process or staffing growing pains, especially around rapid growth and the transition into Intero Digital. Limited automation compared with pure software platforms; most value comes from human expertise, and some users would like to see more tech-driven efficiencies. Pricing and usage limits should be checked against the exact plan Fit is strongest for the stated Startup, SMB, Mid-market, Enterprise audience Reported outcomes should be validated with the buyer's own data	Conditional logic and advanced field placement have a learning curve and can feel clunky. Analytics and export options are limited compared to top-tier survey tools. Some regional payment integrations (e.g. certain African payment providers) are unavailable. No AI-native form generation, unlike some newer AI-first competitors.
	Visit Influence & Co ↗	Visit Tally ↗