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Side-by-side record

HubSpot CRM vs. Starnus

A side-by-side view of the product records we have today. Use it to narrow the question, then confirm current pricing, limits, and security details with each vendor.

The short version

HubSpot CRM starts at Free per seat, versus Starnus at $50. Starnus carries the higher aggregate rating (5.0/5 vs 4.4/5).

Full comparison

HubSpot CRMfrom Free
Starnusfrom $50 EUR per month (Pro)
Audyense Score87ASExcellent44AS*Low
PositioningFree core CRM with paid Sales, Marketing, and Service hubs bolted on.AI SDR platform that runs outbound prospecting, enrichment, outreach, and follow-ups on autopilot.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitStartup, SMB, Mid-market, EnterpriseStartup, SMB, Mid-market
Pricing plans
  • FreeFree
  • Starter$20
  • Professional$100
  • Enterprise$150
  • Pro$50
  • Pro+$125
  • Ultra$250
  • Managed Service$900
Custom objectsPartialEnterprise plan only—
Workflow automationYes—
AI featuresYesBreeze AI—
Native callingYes—
Public APIYes—
Email & calendar syncYes—
Reporting & dashboardsYesDozens of prebuilt reports and dashboards—
Mobile appPartialReports viewable but less polished than desktop—
Lead scoringYesIncluded from the Free tier up—
Sales forecastingYesDedicated forecast tool, weighted pipeline—
Integrations verified1,500+—
Aggregate rating4.4 · 4.1k reviews5.0 · 2 reviews
Integrations
GmailGoogle CalendarOutlookOutlook CalendarWordPressZapier+5 more
SmartleadUnipileHubSpotPerplexity
Security & compliance
SOC 2 Type IISOC 3ISO 27001GDPR
—
Pros
  • Ease of use and fast onboarding, cited by the large majority of reviewers.
  • Unified sales, marketing, and service platform in one system.
  • Strong automation — sequences, templates, workflows — plus AI assist features.
  • Scales well with clean pipeline and deal visibility.
  • Fast automated ICP and prospect-list generation
  • Combines email and LinkedIn outreach in one flow
  • Cheaper than enterprise AI-SDR alternatives
Cons
  • Pricing complaints are common — steep cost increases, features gated behind paywalls, confusing tiers.
  • Some reviewers describe aggressive upselling once a team is on the platform.
  • Mobile app is less polished than desktop.
  • Advanced customization and reporting get hard to manage at scale.
  • No independent review-platform rating found to verify real-world satisfaction
  • Credit-based limits on leads/messages per tier
Visit HubSpot CRM ↗Visit Starnus ↗

Editorial read of this comparison

The table summarizes structured facts; this section explains what the differences mean for a real buying decision.

Where each tool fits, and where it may not

HubSpot CRM

HubSpot CRM gives every team a free system of record, then layers paid Sales, Marketing, Service, and Content hubs on top. It is the default choice for teams that want one connected platform rather than stitching point tools together, at the cost of pricing that climbs fast once you add hubs and seats.

A particularly good fit for: Small-to-mid-sized businesses that want one unified sales, marketing, and service system. Teams that want fast onboarding with minimal technical setup. Companies that need built-in automation without heavy IT support.

May be a poor fit if: Very small teams with one simple pipeline, for whom the platform may be overkill. Enterprises with complex B2B account/relationship-mapping needs.

Starnus

Starnus is an agentic outbound sales platform for B2B teams that want to move from ICP definition to lead discovery, enrichment, personalized outreach, and reply tracking inside one workflow. It positions itself as an AI employee for outbound sales, with the goal of reducing the manual work involved in running lean GTM motions.

A particularly good fit for: Solo founders and small B2B teams doing outbound without a dedicated SDR

May be a poor fit if: Enterprises needing established vendor track record and reviews

Pricing and plan structure

HubSpot CRM: Published starting price Free

  • FreeFree
  • Starter$20 per seat / month
  • Professional$100 per seat / month
  • Enterprise$150 per seat / month

Starnus: Published starting price $50 EUR per month (Pro)

  • Pro$50 EUR/month
  • Pro+$125 EUR/month
  • Ultra$250 EUR/month
  • Managed Service$900 EUR/month starting

Capabilities worth validating

  • HubSpot CRM: Custom objects, Workflow automation, AI features, Native calling, Public API Integrations include Gmail, Google Calendar, Outlook, Outlook Calendar.
  • Starnus: the record has no feature-level evidence yet; verify the workflow directly. Integrations include Smartlead, Unipile, HubSpot, Perplexity.

Questions to answer before switching

  • Does HubSpot CRM's selected plan include the features and limits we need?
  • Does Starnus's selected plan include the features and limits we need?
  • Does the exact integration path for Gmail, Google Calendar, Outlook support the sync direction, permissions, and volume we need?
  • Is a hosted-only deployment acceptable for the team and customers who will use this system?

How to evaluate this shortlist

A useful comparison turns the differences between Sales & CRM tools into a concrete test. Use these steps to avoid choosing from a feature table or the lowest headline price alone.

  1. Start with a representative Sales & CRM workflow, not a feature checklist. Define who will use it, what data goes in, and what outcome the team needs.
  2. Test the complete path through Gmail, Google Calendar, Outlook: permissions, sync direction, failure handling, and volume limits often matter more than the integration name.
  3. Compare the cost of the real scenario, including users, usage, storage, support, and contract requirements. The entry price alone does not measure adoption cost.
  4. Before switching, list the evidence gaps, request a demo of the critical workflow, and confirm security, data residency, export, and support with each vendor.

Some signals in these records are still incomplete. Treat that as a prompt to validate the workflow directly, not as a claim that a feature does not exist.

Research basis

Last checked: 2026-08-05. Pricing, integrations, feature support, and review signals can change, so treat this as a research snapshot and verify the final decision with the vendor.

Sources consulted: HubSpot CRM product site, G2; Starnus product site, Product Hunt, Starnus