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FullStory vs. Omni Analytics

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

FullStory starts at Custom pricing per seat, versus Omni Analytics at Custom pricing. Omni Analytics carries the higher aggregate rating (4.8/5 vs 4.4/5).

Full comparison

FullStoryfrom Custom pricing
Omni Analyticsfrom Custom pricing
Audyense Score51AS*Low59ASFair
PositioningDigital experience analytics and session replayGoverned BI and embedded analytics built around a shared semantic layer.
Free tierYesNo
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseSMB, Mid-market, Enterprise
Pricing plans
  • FreeFree
  • BusinessCustom pricing
  • AdvancedCustom pricing
  • EnterpriseCustom pricing
  • Free trialCustom pricing
  • BusinessCustom pricing
  • EmbeddedCustom pricing
  • EnterpriseCustom pricing
Session replayYes—
HeatmapsYes—
SAML SSOYesYes
AES-256 encryptionYes—
Embedded analytics—Yes
Semantic layer / data modeling—Yes
SQL editor—Yes
Spreadsheet formulas—Yes
AI analytics—Yes
Row and column permissions—Yes
No-code exploration—Yes
Integrations verified—24+
Aggregate rating4.4 · 1.0k reviews4.8 · 64 reviews
Integrations—
SnowflakeDatabricksAmazon RedshiftGoogle BigQueryPostgreSQLMySQL+9 more
Security & compliance—
SOC 2 Type IIHIPAAGDPRCCPA
Pros
  • Unified setup
  • Comprehensive replay
  • Deep analytics
  • Shared semantic model keeps business metrics consistent across workbooks and embeds.
  • Supports SQL, spreadsheet formulas, point-and-click exploration, and AI workflows.
  • Strong embedded analytics story with white-labeling and customizable experiences.
  • Detailed security controls including SAML, row/column permissions, and encrypted connections.
Cons
  • Pricing based on sessions
  • Learning curve
  • Pricing is quote-led and can be challenging to model for large embedded audiences.
  • Advanced modeling and workbook organization take more time to learn.
  • Fast product iteration can mean documentation and UI rough edges for new capabilities.
  • Cloud-only delivery may not suit buyers requiring self-hosted analytics.
Visit FullStory ↗Visit Omni Analytics ↗