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FullStory vs. Metabase

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Metabase starts at Free per seat, versus FullStory at Custom pricing. FullStory carries the higher aggregate rating (4.4/5 vs 4.4/5).

Full comparison

FullStoryfrom Custom pricing
Metabasefrom Free
Audyense Score51AS*Low62ASFair
PositioningDigital experience analytics and session replayOpen-source BI that makes dashboards and self-serve analytics approachable.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS, On-premise
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • FreeFree
  • BusinessCustom pricing
  • AdvancedCustom pricing
  • EnterpriseCustom pricing
  • Open SourceFree
  • Starter$85
  • Pro$500
  • EnterpriseCustom pricing
Session replayYes—
HeatmapsYes—
SAML SSOYes—
AES-256 encryptionYes—
Embedded analytics—Yes
SSO—YesSAML/OIDC are commercial features.
Open-source deployment—Yes
SQL editor—Yes
Scheduled reports and alerts—Yes
AI-assisted analytics—YesMetabot and AI controls available on paid plans.
No-code query builder—Yes
Row-level permissions—YesCommercial tiers add row- and column-level permissions.
Integrations verified—20+
Aggregate rating4.4 · 1.0k reviews4.4 · 144 reviews
Integrations—
PostgreSQLMySQLMongoDBSnowflakeAmazon RedshiftGoogle BigQuery+9 more
Security & compliance—
SOC 2 Type II
Pros
  • Unified setup
  • Comprehensive replay
  • Deep analytics
  • Open-source edition is always free and can be self-hosted.
  • Friendly interface for both SQL users and business stakeholders.
  • Supports internal dashboards, scheduled subscriptions, alerts, and embedded analytics.
  • Broad database coverage and a clear path to AI-assisted querying.
Cons
  • Pricing based on sessions
  • Learning curve
  • Visualization customization and advanced analytics lag heavyweight BI suites.
  • Large or complex workloads can expose database and query-performance bottlenecks.
  • SSO, audit logs, fine-grained permissions, and some embedding controls are paid-plan features.
  • Self-hosting adds upgrade, availability, and security-operations responsibility.
Visit FullStory ↗Visit Metabase ↗