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FullStory vs. Hex

Built from each tool’s researched, reviewed record. Figures are checked against public pricing pages at research time — always confirm current pricing with the vendor before buying.

The short version

Hex starts at Free per seat, versus FullStory at Custom pricing. Hex carries the higher aggregate rating (4.5/5 vs 4.4/5).

Full comparison

FullStoryfrom Custom pricing
Hexfrom Free
Audyense Score51AS*Low70ASStrong
PositioningDigital experience analytics and session replayCollaborative SQL, Python, no-code, and AI analytics in one data workspace.
Free tierYesYes
DeploymentCloud / SaaSCloud / SaaS
Best fitSMB, Mid-market, EnterpriseStartup, SMB, Mid-market, Enterprise
Pricing plans
  • FreeFree
  • BusinessCustom pricing
  • AdvancedCustom pricing
  • EnterpriseCustom pricing
  • CommunityFree
  • Professional$36
  • Team$75
  • EnterpriseCustom pricing
Session replayYes—
HeatmapsYes—
SAML SSOYes—
AES-256 encryptionYes—
Embedded analytics—YesAvailable as an Enterprise add-on.
Semantic layer / data modeling—YesSupports dbt MetricFlow, Cube, and Snowflake semantic model sync.
SQL notebooks—Yes
Python and R—PartialPython is first-class; R is supported through data workflows rather than as the core notebook runtime.
Interactive data apps—Yes
Scheduled runs and alerts—YesAvailable on Team and Enterprise.
AI analytics—YesNotebook, Threads, and semantic-model agents vary by plan.
Git integration—Yes
Integrations verified—28+
Aggregate rating4.4 · 1.0k reviews4.5 · 383 reviews
Integrations—
SnowflakeAmazon RedshiftGoogle BigQueryDatabricksPostgreSQLClickHouse+9 more
Security & compliance—
SOC 2 Type IIHIPAA
Pros
  • Unified setup
  • Comprehensive replay
  • Deep analytics
  • SQL, Python, no-code, AI, and app-building workflows in one environment.
  • Fast path from ad hoc analysis to shareable reports and interactive apps.
  • Strong collaboration features including multiplayer, comments, versioning, and shared components.
  • Connects to warehouses, cloud storage, orchestration tools, and semantic models.
Cons
  • Pricing based on sessions
  • Learning curve
  • Advanced compute, AI agents, and usage credits can complicate the cost model.
  • Visualization depth is not always a match for dedicated dashboarding products.
  • Most meaningful governance and security controls are reserved for Team or Enterprise.
  • Cloud-first deployment may not fit teams that require full self-hosting.
Visit FullStory ↗Visit Hex ↗